Keep emails out of
spam.

The server that sends your email counts too. We check whether it identifies itself properly with your domain name, whether the connection is encrypted and whether your domain or server is on a blocklist. That way you know whether the problem lies in your settings or with your sender.

You send an ordinary email from your own system to our test addresses at Gmail, Outlook and other major providers. We see straight away whether it lands in the inbox, in Promotions or in spam. That way you know in black and white where you stand, per provider.

Old addresses, typos and readers who never open drag your reputation down. We look at how your list was built, how many emails bounce and whether everyone gave consent. You remove addresses that keep bouncing, as Gmail itself recommends.

A visible unsubscribe link saves spam complaints. If you send large volumes, Gmail also requires one-click unsubscribe from within the inbox itself. We test whether that works and whether an unsubscribe is processed within 48 hours, as Gmail recommends.

The email itself counts too. We look at your subject line, your sender name, the ratio of text to images and every link. A link via an unknown address or a sender name that keeps changing raises suspicion with filters. That way your email looks like what it is: a message from a business your reader knows.

You get the outcome as a short report in plain language, with the most serious cause at the top and the fix for each point. Dominic walks you through it. If you want to handle it yourself, you can. Otherwise we take care of the fix.