106,100 IT companies, and most of them get work through agencies that skim off part of the rate (CBS, Statistics Netherlands). Your own channel changes that. With SEO for IT companies, we build it — in Google and in AI search engines.
Strong SEO puts your business at the top of Google. Clients find you straight away, exactly when they are looking for an IT partner.
Phase 02: Lead
Visitor becomes lead
Persuasive solution and service pages turn interest into enquiries. The right leads land in your pipeline.
Phase 03: Project
Lead becomes contract
Authority and recommendations in Google and AI turn interest into a steady inflow. More leads and contracts, month after month.
You build the digital world, and stay almost invisible in it yourself. That is exactly why it is the recruiter who calls you rather than the client. We work thoroughly on your visibility, so clients find you directly and your rate stays yours.
Dominic PieterszYour dedicated point of contact
SEO and GEO make you visible
How your IT company gets found everywhere — in Google and in AI.
What is SEO for IT companies? The full set of technical, content and authority optimisations that help you rank higher for the business search terms clients actually use — from ‘IT management for the SMEs’ to a specific solution. Your client searches more broadly than Google alone today: they ask ChatGPT, Gemini or Perplexity and get one answer with a handful of providers. If you are among them, they get in touch with you.
C-level decision-makers have an AI pre-digest their question before they approach anyone. Generative Engine Optimisation (GEO) makes your specialisms, certifications and publications readable for those models — so ChatGPT, Gemini and Perplexity put you forward as the expert.
ChatGPTGoogle Gemini & AI OverviewsPerplexity
Two audiences, one approach
Managed services or custom software — we focus on business enquiries.
MSP & managed services
The IT partner for SMEs
For MSPs and IT service providers that want to be the IT partner for regional SMEs.
A predictable flow of business enquiries with budget
Break-even within 6–9 months as the target
Visible from an exploratory IT question to the quote request
Lower acquisition costs than cold outreach or expensive leads
Software & specialism
Authority in your field
For software and specialist companies that want to stand out in one field.
Online authority (E-E-A-T) as your competitive edge
Your business recommended in AI search engines
Service, solution and specialism pages that generate enquiries
Direct contact with the specialist himself
Complete service package
All online growth under one roof for your business
A complete approach that puts your IT company at the top — in Google and in AI.
SEO for IT companies, tailored to the dynamics of the IT market
Buyers increasingly put together their IT supplier list online, and more and more often with the help of an AI. If you are listed there in a readable way, you make the list, and we arrange that.
Managed services / MSP
Managed service providers capture the IT management and fully managed support search terms of SMEs.
Software development
Software agencies rank on the solution and technology search terms of clients.
Cloud, security & connectivity
Cloud, security and connectivity specialists attract business enquiries with their expertise.
Names protected. Results proven.
In IT, a good position is a competitive advantage, so our clients stay unnamed here.
Anonymised results from the IT sector
SectorMSP / IT management
SegmentNational
ChallengeStanding out among providers on the same service search terms.
Results
+25 to 50% leadsin the first year, while the market shrinks by 2.5% a year
SectorSoftware agency
SegmentNational
ChallengeBeing reached by buyers who are drawing up a supplier list.
Results
Core keywords firstnationwide — where the buying intent is
SectorSecurity specialist
SegmentNational
ChallengeShowing expertise that generates business leads.
Results
Mentioned in AIas a source in ChatGPT and Gemini (GEO)
Anonymised industry profiles that reflect the methodology. We discuss actual figures and context confidentially per project — company names stay protected.
Prefer the strategy behind the figures?
The mechanism behind the result. We send you the SEO Blueprint for your sector: what your clients search for and how a smart SEO/GEO network turns that into enquiries.
Illustrative: you as the go-to recommendation in Google and AI.
BLUEPRINT
Frequently asked questions
What IT business owners ask me
A referral brings you the client who happens to come by. Visibility brings the client who is actively searching and therefore already has a budget. What is more, a partner network grows slowly, while a good position keeps delivering.
It does if you rank for the right terms. 'Azure migration SME' leads to a conversation with budget, 'free IT tips' leads to a reader. We aim for the first kind and measure per page how many enquiries it brings in.
Most programmes start between €750 and €2,500 per month, depending on specialism and competition. You invest in technology, specialist content, link building and GEO, with monthly reporting and full flexibility.
You probably know the technology better than I do. What gets in the way is time and the content side — your team would rather bill clients. We do the work, you supply the subject knowledge.
You usually see the first movement within 2 to 3 months, with substantial growth in enquiries typically within 6 to 9 months. A sharp specialism moves faster than a broad IT services profile.
AI visibility means AI assistants mention your business when someone asks for advice. These days, a buyer has an AI draw up the supplier list. GEO (Generative Engine Optimisation) makes sure ChatGPT and Google AI Overviews include your business, because your services, certifications and service area are set down in a readable form.
A free chat with Dominic?
Quick and direct — you get the specialist on the line straight away.
