To large language models, your brand is an 'entity'. The more firmly it is anchored on the open web, the more often you are generated as the answer. We build your E-E-A-T (Experience, Expertise, Authoritativeness and Trustworthiness) with digital PR, brand mentions and demonstrable expertise. That way the AI sees your brand as the undisputed market leader.
Dominating AI-driven search takes more than standard SEO. That is why we tailor your content to the search of the future.
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Your Brand(the entity)
AI
AI Search Engine OptimisationAI SEO, GEO and/or AEO
By AI search engine optimisation we mean two things. GEO is about ranking smartly for mentions by AI bots such as ChatGPT. AEO is about answering customer questions directly. Where SEO makes your website easier to find, GEO makes AI models actively recommend you and AEO puts you in view with the right answer at the moment of search. In short, AI SEO.
1
Entity Optimisation
For AI systems (LLMs), everything revolves around entities. Your brand needs to be anchored across the web as a reliable, rock-solid entity. We align your brand name with the right search intent, strengthen the context with consistent structured data and secure mentions on authoritative websites. That way we train the model to recognise you flawlessly.
2
Content Structure & Clarity
AI 'reads' differently from us. It looks for meaning, relationships and relevance. By structuring your content with semantically rich headings, strategic FAQs and schema markup, we make your site perfectly readable for algorithms. We make sure LLMs see your content as factually reliable and worth citing as a source.
3
Brand Mentions
Just as backlinks are the engine of traditional Google search results, brand mentions on high-quality platforms are the fuel for AI visibility. Through strategic digital PR and demonstrating expertise, we grow your digital footprint so AI systems come to see you as the undisputed source.
4
Technical SEO
Crawlability, lightning-fast loading times and a flawless mobile experience determine whether large language models can process your content at all. A clean, error-free technical implementation is the foundation. We make sure your website is perfectly tuned to the search engines of today.
5
E-E-A-T Optimisation
LLMs rely heavily on E-E-A-T (Experience, Expertise, Authoritativeness and Trustworthiness). We optimise your author profiles, show verifiable credentials and keep your content up to date. By delivering hard proof of your expertise, we steer the AI towards presenting your brand as the answer in generated summaries.
0%
of Dutch people use AI at least weekly, up from 19% a year earlier. So usage has doubled (Ruigrok, 2026).
0%
of Dutch people look for information via an AI tool, so your brand belongs in those answers (Ruigrok, 2026).
0%
of Dutch adults used AI within three months, for example to create text or images (CBS, 2026).
0%
of consumers use AI when shopping. And 62% are satisfied with recommendations from AI tools (Deloitte, 2026).
"SEO makes you visible GEO makes you indispensable. Now that AI decides which brand the customer sees, GEO is the only way to win the algorithm's preference for your brand. It builds on the foundation, which is SEO."
Dominic PieterszYour dedicated point of contact
AI search engine optimisation (GEO)
AI & LLM Optimisation: the new search standard.
Chatbots and large language models (LLMs) are fast becoming the new gateway to information. The game is shifting from purely ranking on keywords to being cited, quoted and recommended by intelligent machines as the most trusted answer.
Build a technical structure that AI models understand perfectly
Develop authority signals through strong knowledge graphs and multimodal content
Show up as the go-to source in ChatGPT, Gemini, AI Overviews and more
Knowledge graph
Build data relationships for AI
AI Recommendation
Cited as a trusted source
Follow the process.
Strategy and approach π―
Together we look at the complete questions your customers ask AI, rather than at individual keywords.
Visitors who reach your site through an AI answer are better prepared and bring more value.
We focus your entire online strategy on attracting this specific, ready-to-buy traffic.
Your brand as a concept (entity) π·οΈ
We turn your business into a crystal-clear concept for AI by aligning all your details across the web.
When your business name, address and offer match exactly everywhere, the trust AI has in you grows. Inconsistent details confuse the robot and make the system quicker to choose a competitor.
We make sure the robot recognises your brand flawlessly and recommends you by default as the specialist in your region or industry.
Clear and factual content π
AI looks past long sales pitches for hard facts and short, direct answers to customer questions.
We enrich your website with data, real-world examples and evidence, packaged in bite-sized blocks of text.
This gives the robot exactly the reliable information it needs to create summaries.
That way you are cited as a valuable, factual source instead of being seen as a loud salesperson.
Mentions in the market π’
Positive mentions of your business name on trusted platforms and forums are the new gold.
It used to be all about collecting clickable links. Now it is about experts talking about you online.
AI models scan the entire web and rely heavily on this independent confirmation from outside.
We take care of the right PR, so AI sees that the rest of the market regards you as the absolute authority.
Technology for AI β‘
Your website needs to be lightning fast and work flawlessly, because the robot has no patience for slow technology.
We add special files (such as an llms.txt file) that act as a fast route map.
This lets the robot read your most important information straight away, without being distracted by menus or images.
With these invisible optimisations, we make sure your technology always supports the growth of your business.
Demonstrable expertise π₯
The robot is strict and demands hard proof that you really are the experienced professional you say you are.
We link your services and articles to real hands-on experience, current figures and clear author profiles.
This proves to the systems that your business is a safe, knowledgeable and 100% reliable choice.
That way AI passes on your knowledge with confidence, instead of ignoring it for fear of giving the user incorrect information.
AI that takes action π€
In 2026, smart AI assistants do more than give advice. They can also compare, book or buy on their own.
We prepare your website technically so these virtual assistants can arrange things for you directly and securely.
We also optimise photos and videos with invisible labels, so the robot 'understands' your visuals too.
This connects your business directly to the latest generation of search engines that take tasks off your customers' hands.
A new way of measuring π
Because customers now often read their answers right on screen, we look beyond traditional clicks alone.
We now measure how often and how positively AI gives your business name as the answer ('Share of Voice').
In your statistics we show exactly how much revenue comes from this new traffic.
During our monthly reviews we use this data to build on your commercial success straight away.
Frequently asked questions
Frequently asked questions about AI search engine optimisation (FAQ)
Search engines are turning into answer engines: 93% of AI searches are now 'zero-click', with no website visit. Traditional SEO is about winning clicks, while AI optimisation (GEO) makes sure systems such as ChatGPT recommend your brand directly as the solution.
SEO makes you visible, GEO makes you indispensable.
To large language models, your brand is an 'entity'. We train the AI by aligning your business details tightly across the web and investing in strong digital PR.
The robot skips the sales talk and demands hard facts, independent mentions and E-E-A-T (authority) before it presents you as the trusted specialist.
We make your site technically easy for robots to digest with dedicated routes (such as an llms.txt file), so they go straight to your data instead of getting lost. Because clicks are disappearing, we steer on 'Share of Voice' in AI answers and the revenue that actually comes in.
With a remarkable conversion rate of 14.2% from AI referrals you see that return straight away.
