By measuring AI visibility, you see every month how often AI assistants such as ChatGPT, Google and Copilot mention your business when customers ask for advice. We ask a fixed set of customer questions, again every month and several times over. That way we count how often you appear in the answers and alongside which competitors. We also see which sources AI uses. The monthly report shows what changed and what your next step is.
AI answers move like a web in the wind. The same question gives a slightly different answer every time. That is why we measure again every month, in 5 steps, from a fixed set of questions to a report with advice.
Together with you, we draw up a fixed set of questions, phrased the way your customers talk. Questions someone uses to find, compare or choose a provider, for your services and your region. That set stays the same every month. That way you always compare like with like.
Every question asked several times
We ask every question several times to ChatGPT, Google and Copilot. In the Netherlands, Google has also offered an AI Mode alongside AI Overviews since October 2025. Because the answers keep changing, we count how many answers you appear in. That says more than one random position.
You next to your competitors
For each question, we see which businesses AI recommends. If a competitor appears more often in the answers, you see which topics that happens for. That way you know where you are already strong and where someone else gets the recommendation.
Where AI gets its knowledge
AI assistants build their answers on sources, from your own site to reviews, news sites and comparison sites. We note which sources they cite. Since February 2026, Bing also shows how often Copilot uses your pages as a source. That way you know which of your own pages AI already uses and where a mention makes the difference.
A clear picture every month
Every month you receive a short report in plain language. You see how often you were mentioned, what changed since the previous measurement and which step will deliver the most right now. You discuss any questions about the results directly with Dominic.
of 16 to 74-year-olds used a generative AI tool such as a chatbot in 2025 (Eurostat, 2025).
of Dutch people look up information via an AI tool and 28% use search engines less than a year earlier (Ruigrok, 2026).
of website visits from AI chatbots came via ChatGPT in September 2026. Gemini follows with 9% (StatCounter, 2026).
of Dutch 18 to 34-year-olds get their news via AI chatbots, compared with 7% of all adults (Commissariaat voor de Media, 2026).

"AI answers change every day. Whoever measures every month sees which work has an effect and builds a name that AI mentions more and more often."
More and more customers ask an AI assistant for advice before they choose a business. Those conversations stay largely invisible in your visitor figures. A fixed monthly measurement shows how often AI mentions you, alongside whom and whether your work on content and mentions is paying off.
It starts with a short call with Dominic, your dedicated point of contact.
You tell him which customer questions your name should come up for and which competitors you want to follow.
We take the result of the free AI visibility scan as our starting point if you have already done it.
The first monthly measurement is the baseline. From there you see exactly how you grow.
We draw up the questions your customers bring to an AI assistant, from exploring to choosing.
You approve the list. After that it stays fixed as the yardstick.
Every month we put your questions to ChatGPT, Google and Copilot repeatedly.
That way we measure how often you are mentioned, separate from random spikes.
For each question, we also count which competitors are mentioned.
You see where you lead and where someone else is recommended more often.
We note which websites AI cites as a source for your questions.
That shows on which sites a mention carries the most weight.
Every month you receive a short report, with the trend since the start.
At the top is the step we think will deliver the most right now.
You discuss the report with Dominic and choose what happens next month.
When we carry out the improvements, the next report shows their effect straight away.
What we most often take on alongside it.
Want to know more about AI visibility? These articles from our team go into more depth.