SEO for financial advisers.

You arrange a mortgage or pension with someone you trust, and that trust forms long before the first conversation. With SEO for financial advisers, your firm sits at the top of Google and AI search engines recommend you.

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Personal & Local
MORE ENQUIRIES FROM EVERY SEARCH
GOOGLE PARTNER
WEBFLOW PARTNER
SEMRUSH CERTIFIED
GOOGLE AI PROFESSIONAL
Phase 01: Visible

Found by customers

Strong SEO puts your firm at the top of Google. Clients find you straight away, exactly when they are looking for financial advice or a mortgage.

Dominic Pietersz - Search Engine Specialist
In this field, clients look past the product — they choose a person. That is why together we build a digital foundation that makes your expertise visible long before anyone calls — direct lines, clear choices and the expertise that keeps your firm growing.
Dominic Pietersz Your dedicated point of contact
SEO and GEO make you visible

How your advisory firm gets found everywhere — in Google and in AI.

What is SEO for financial advisers? The full set of technical, content and authority optimisations that help you rank higher for the searches clients actually make — from ‘mortgage adviser near me’ to pension or insurance advice. In this YMYL industry (Your Money or Your Life), demonstrable expertise and trustworthiness (E-E-A-T) are decisive. Your client searches more broadly than Google alone today: they ask ChatGPT, Gemini or Perplexity and get one answer with a handful of firms. If you are among them, they ask you for a meeting.

Financial questions fall under the strictest quality requirements of search engines (YMYL). Generative Engine Optimisation (GEO) sets down your specialisms, licences and service area in entity-rich content, reviews and schema markup, so ChatGPT, Gemini and Perplexity can mention your firm with confidence.

ChatGPT Google Gemini & AI Overviews Perplexity
Two audiences, one approach

Broad and local or sharply specialised — we focus on the advice enquiries that fit.

Local advisory firm

The adviser in your region

For local advisory firms that want to build lasting relationships with clients in their region.

  • A steady flow of advice enquiries that match your expertise
  • Break-even within 6–9 months as the target
  • Visible from a first money question to the advice meeting
  • Lower cost per enquiry than comparison sites or buying leads
Growing & specialist firm

More authority in your field

For specialist firms that make one sharp theme their trademark.

  • Online authority (E-E-A-T) as your competitive edge
  • Your firm recommended in AI search engines
  • Topic pages on mortgages, pensions and planning that generate enquiries
  • Direct contact with the specialist himself
Market dynamics in financial services

SEO for financial advisers, tailored to the dynamics of financial advice

Consumers increasingly research a money question themselves first, online. Whoever shows up there with real advice rather than a calculation wins the conversation, within the rules of the AFM (the Dutch financial markets regulator), in Google and in AI.

Mortgage advice

Mortgage advisers capture the search terms of buyers in a specific situation.

Insurance & pensions

Insurance and pension advisers answer the topic questions clients want advice on.

Business & financial planning

Financial planners gain the authority that justifies a long-term advisory relationship.

Names protected. Results proven.

Confidentiality is part of financial services, and that applies here too. The names stay out.

Anonymised results from financial services

SectorMortgage adviser
SegmentLocal
ChallengeStanding out among comparison sites with budgets in the millions.
Results
+25 to 50% advice enquiriesin the first year, while the market shrinks by 2.5% a year
SectorInsurance broker
SegmentRegional
ChallengeBeing found on advice questions rather than price searches.
Results
Core keywords firstregionally — where the buying intent is
SectorFinancial planner
SegmentRegional
ChallengeShowing demonstrable authority within the AFM rules.
Results
Mentioned in AIas a source in ChatGPT and Gemini (GEO)

Anonymised industry profiles that reflect the methodology. We discuss actual figures and context confidentially per project — company names stay protected.

Prefer the strategy behind the figures?

The mechanism behind the result. We send you the SEO Blueprint for your sector: what your clients search for and how a smart SEO/GEO network turns that into enquiries.

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Ask the AI
The AI recommendation in your region
1Recommended
2
3

GEO visibility

0%
VisibleRecommended

Illustrative: you as the go-to recommendation in Google and AI.

BLUEPRINT

Frequently asked questions

Questions about advisory practice and visibility

  • Yes. The AFM asks for information that is correct, clear and balanced and that names costs and risks honestly. That is exactly the kind of content that performs best too, so the rule and the result point in the same direction.

  • For 'cheapest mortgage' the winner is a comparison site with a budget in the millions. For 'mortgage as a freelancer with variable income' you win, because that calls for advice rather than a calculation. That is where we focus.

  • Most programmes start between €750 and €2,000 per month, depending on specialism and competition. You invest in technology, specialist content, link building and GEO, with monthly reporting and full flexibility.

  • On those platforms, you buy a lead that four colleagues also got, and you pay for each one. An enquiry through your own site comes from someone who read your explanation and chose you, and it only costs you the time of the conversation.

  • You usually see the first movement within 2 to 3 months, with substantial growth in advice enquiries typically within 6 to 9 months. A sharp specialism moves faster than a broad profile.

  • AI visibility means AI assistants mention your firm when someone asks for advice. Consumers are increasingly putting their money questions to ChatGPT. GEO (Generative Engine Optimisation) makes sure such a model mentions your firm, because your specialism, licence and service area are set down in a readable form.

A free chat with Dominic?

Quick and direct — you get the specialist on the line straight away.

Dominic Pietersz

Free opportunity analysis.

Start today. Get a free, no-obligation opportunity analysis worth €416. Talk about your growth opportunities.
  1. 1Visibility in Google
  2. 2Visibility in AI answers
  3. 3Speed and technology
  4. 4Your strongest competitors
  5. 5Your growth goal
    Discuss
    Discuss
    Discuss
    Goal: DiscussTime to claim that extra market share.Please note that this calculation is an indication based on the details entered. No rights can be derived from it.
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