You arrange a mortgage or pension with someone you trust, and that trust forms long before the first conversation. With SEO for financial advisers, your firm sits at the top of Google and AI search engines recommend you.
SCHEDULE A CALLStrong SEO puts your firm at the top of Google. Clients find you straight away, exactly when they are looking for financial advice or a mortgage.
Visitor becomes enquiry
Persuasive service and advice pages turn interest into advice enquiries. The right clients land at your firm.
Enquiry becomes growth
Authority and recommendations in Google and AI turn interest into a steady inflow. More advice enquiries, month after month.

In this field, clients look past the product — they choose a person. That is why together we build a digital foundation that makes your expertise visible long before anyone calls — direct lines, clear choices and the expertise that keeps your firm growing.
What is SEO for financial advisers? The full set of technical, content and authority optimisations that help you rank higher for the searches clients actually make — from ‘mortgage adviser near me’ to pension or insurance advice. In this YMYL industry (Your Money or Your Life), demonstrable expertise and trustworthiness (E-E-A-T) are decisive. Your client searches more broadly than Google alone today: they ask ChatGPT, Gemini or Perplexity and get one answer with a handful of firms. If you are among them, they ask you for a meeting.
Financial questions fall under the strictest quality requirements of search engines (YMYL). Generative Engine Optimisation (GEO) sets down your specialisms, licences and service area in entity-rich content, reviews and schema markup, so ChatGPT, Gemini and Perplexity can mention your firm with confidence.
For local advisory firms that want to build lasting relationships with clients in their region.
For specialist firms that make one sharp theme their trademark.
A complete approach that puts your advisory firm at the top — in Google and in AI.
Someone asks an AI for independent advice. Your firm comes up.
At the top for ‘mortgage advice [town]’ and for the questions that come before it.
Explanations that reassure the reader and build authority with the search engine.
Every money question answered, with more care than an AI puts into its own answer.
Ads at the moments people really need to get something sorted.
A site that inspires trust in the first second and books the appointment.
Home, divorce, pension: a page per life event that converts.
Follow-up that brings clients back at every next stage of life.
Consumers increasingly research a money question themselves first, online. Whoever shows up there with real advice rather than a calculation wins the conversation, within the rules of the AFM (the Dutch financial markets regulator), in Google and in AI.
Mortgage advisers capture the search terms of buyers in a specific situation.
Insurance and pension advisers answer the topic questions clients want advice on.
Financial planners gain the authority that justifies a long-term advisory relationship.
Confidentiality is part of financial services, and that applies here too. The names stay out.
Anonymised industry profiles that reflect the methodology. We discuss actual figures and context confidentially per project — company names stay protected.
The mechanism behind the result. We send you the SEO Blueprint for your sector: what your clients search for and how a smart SEO/GEO network turns that into enquiries.
Yes. The AFM asks for information that is correct, clear and balanced and that names costs and risks honestly. That is exactly the kind of content that performs best too, so the rule and the result point in the same direction.
For 'cheapest mortgage' the winner is a comparison site with a budget in the millions. For 'mortgage as a freelancer with variable income' you win, because that calls for advice rather than a calculation. That is where we focus.
Most programmes start between €750 and €2,000 per month, depending on specialism and competition. You invest in technology, specialist content, link building and GEO, with monthly reporting and full flexibility.
On those platforms, you buy a lead that four colleagues also got, and you pay for each one. An enquiry through your own site comes from someone who read your explanation and chose you, and it only costs you the time of the conversation.
You usually see the first movement within 2 to 3 months, with substantial growth in advice enquiries typically within 6 to 9 months. A sharp specialism moves faster than a broad profile.
AI visibility means AI assistants mention your firm when someone asks for advice. Consumers are increasingly putting their money questions to ChatGPT. GEO (Generative Engine Optimisation) makes sure such a model mentions your firm, because your specialism, licence and service area are set down in a readable form.
Quick and direct — you get the specialist on the line straight away.
What we most often take on for financial advisers.