Have your SEO content written and get found the moment your customer searches, in Google and in AI assistants. For each page, we find out which words and questions your customers use. You share your expertise in a short call with Dominic and we work it into a text that answers the question of your reader clearly. With a strong title, a logical structure and one clear next step, you turn searchers into customers.
A text that ranks is built layer by layer. That is why we dive through 5 depths for every SEO text, from the keyword at the surface via your expertise in the depths to the reader who responds at the point of impact.
Above water you see one point: the keyword. Below it lies most of the text, with your expertise, your answers and a structure that reads well. Slide the waterline down and click a point on the iceberg to see what we do at that depth.
The word at the surface
Every text starts with the search query. We find the word your customer really types and the questions they ask alongside it. We also look at what Google currently puts at the top, so your text matches what the searcher expects.
Knowledge from practice
Google wants to reward texts that genuinely help people, with knowledge from practice. That is why you share your experience, your examples and your way of working in a short call with Dominic. We work them into the text, so your reader notices straight away that an expert is speaking.
An answer to every question
The depths hold what your competitor skips. We answer the questions your customer asks just before choosing, about approach, duration and results. With examples and evidence, your page becomes a source worth citing, also for AI assistants.
A structure that reads well
On the way up, the text takes shape. The answer comes first, subheadings tell the story and paragraphs stay short. We add a page title and description that stand out in Google and link the text to your other pages.
From reader to enquiry
At the point of impact, the text hits home with your reader. Every page ends with one clear next step, such as a call, a quote or an appointment. After launch you see per page what the text delivers and we refine where there is more to gain.
of Dutch companies with 10 or more employees use AI to create texts, up from 12% a year earlier (CBS, 2026).
of Dutch people search for information with an AI tool. So a good text also needs to hold up in AI answers (Ruigrok, 2026).
of Dutch people say they use search engines less than a year earlier. Search is spreading across more channels (Ruigrok, 2026).
of 16 to 75-year-olds searched online for information about products and services in 2025 (Eurostat, 2025).

"An SEO text works when it answers the question of your customer better than any other page. Then Google finds it, AI cites it and your reader knows exactly who to turn to."
An SEO text has two jobs. It shows Google and AI assistants what your page is about. It also convinces the reader who arrives next. That takes research, expertise and writing time. We take that writing off your hands, so you can spend your time on your customers.
One SEO text or a whole series? Both are possible. You choose what you need per page.
What you pay depends on the number of texts, their length and the research per page. You get a clear proposal with timeline and price up front.
In a short call with Dominic, your dedicated point of contact, you discuss which pages need to bring in more visitors and enquiries.
Then you receive a clear proposal with planning and price in advance.
For each page, we find the main keyword with real search demand and the questions that go with it.
We also look at which texts currently rank at the top and what they are missing.
In a short interview with Dominic, you talk about your trade, your customers and your way of working.
That way your site gets content only you can provide.
For each text, we create an outline with the subheadings, the questions and the next step.
You approve the outline, so the direction is right from the start.
We write the way your customer talks and put the answer at the top.
Every text gets its own page title and description for Google.
You read every text and pass your comments on to Dominic.
We process them and check facts, spelling and tone. Dominic keeps an eye on quality.
We put the texts on your site, or you receive them ready to use.
We connect new pages to your existing pages with internal links.
After launch, we track positions, visitors and enquiries per page.
Where a text can deliver more, we refine or expand it.
What we most often take on alongside it.
Want to know more about your SEO content? These articles from our team explore it in more depth.