Well over 100,000 webshops, 25,000 of them in fashion alone. Generic rankings are a thing of the past. With SEO for webshops, we win back your niche — in Google and in AI search engines.
Strong SEO lifts your category and product pages to the top of Google. Visitors who are ready to buy find the right product straight away and can order right then.
Phase 02: Basket
Visitor becomes buyer
Persuasive product and category pages turn interest into full baskets. The right buyers land on the right product and check out.
Phase 03: Checkout
Click becomes revenue
A smooth checkout and recommendations in Google and AI turn visits into orders. More revenue from the same flow of visitors, day and night.
These days, you win market share per sub-niche, bit by bit. Together we lay a digital foundation that wins right there — direct lines, clear choices and the expertise that keeps your webshop growing.
Dominic PieterszYour dedicated point of contact
SEO and GEO make you visible
How your webshop gets found everywhere — in Google and in AI.
What is SEO for webshops? The combination of technical, content and authority optimisations that help your webshop rank higher for commercial search terms — from category to product page. Today your customer searches more widely than Google alone: they ask ChatGPT, Gemini or Perplexity and get one answer with a handful of webshops. If you are among them, they buy from you.
Generative Engine Optimisation (GEO) makes sure AI understands your product range. We capture product data, terms and reviews in entity-rich content and schema markup. When a buyer asks ChatGPT for advice, you are on the shortlist.
ChatGPTGoogle Gemini & AI OverviewsPerplexity
Two audiences, one approach
From your first thousand orders to an established brand — we help both grow.
Growing webshop
Consistently more organic revenue
For growing webshops that want to get their product range to the top on their own strength.
Consistently more organic revenue with a clear cost per order
Break-even within 6–9 months as the target
Found from the first search to the moment of checkout
Lower cost per sale than advertising or a marketplace commission
Established brand & D2C
More brand revenue, a stronger channel of your own
For established brands that want their direct sales to outperform marketplaces and discounters.
Brand authority (E-E-A-T) that Google and AI trust
Your products recommended in AI search engines
Category and product pages that turn visitors into buyers
Direct contact with the specialist himself
Complete service package
All online growth under one roof for your webshop
A complete approach that puts your webshop at the top — in Google and in AI.
SEO for webshops, tailored to the dynamics of e-commerce
A buyer compares, weighs up and decides within a few tabs. We make sure your shop is at the top of that list and earns the trust that justifies the order, in Google and with AI assistants.
Fashion & lifestyle
Fashion stores capture the style, brand and size-specific search terms that buyers act on.
Electronics & non-food
In electronics and non-food, specifications and comparisons decide the sale, so that is where we focus.
D2C brands
D2C brands get a direct channel that stands on its own, apart from the big marketplaces.
Names protected. Results proven.
A top position in e-commerce is something you would rather keep to yourself. That is why we leave the names out here.
Anonymised results from e-commerce
SectorFashion / apparel
SegmentB2C webshop
ChallengeStanding out among hundreds of shops with exactly the same product range.
Results
0.5 to 5% conversion ratethe range per category — that is where your profit is
SectorElectronics
SegmentNon-food
ChallengeReaching the ready-to-buy searcher on comparison search terms.
Results
+25 to 50% organic trafficin the first year, while the market shrinks by 2.5% a year
SectorD2C brand
SegmentDirect-to-consumer
ChallengeBuilding a channel of your own, separate from the marketplace.
Results
Full margin organic revenueon your own channel, it all stays yours
Anonymised industry profiles that reflect the methodology. We discuss actual figures and context confidentially per project — company names stay protected.
Prefer the strategy behind the figures?
The mechanism behind the result. We send you the SEO Blueprint for your sector: what your clients search for and how a smart SEO/GEO network turns that into enquiries.
Illustrative: you as the go-to recommendation in Google and AI.
BLUEPRINT
Frequently asked questions
What webshop owners ask us
Those descriptions appear word for word on the pages of dozens of competitors, so Google picks one of them at random. Your own product copy with real dimensions, hands-on experience and comparisons lifts you above them. We start with the items that carry your margin.
On a marketplace, you sell on their terms, at their margin and with their customer data. Getting your own shop to the top gives you a channel that stays yours, including repeat purchases and email addresses. The two reinforce each other well.
Most programmes start between €750 and €2,000 per month, depending on the size of your product range and the competition. You invest in technical SEO, category content, link building and GEO, with monthly reporting and full flexibility. In a free opportunity analysis, we work out the numbers for your shop.
Usually, yes. A category page bundles the search volume that single products lack on their own, and it stays live when a product sells out. Product pages capture the buyers who know exactly what they are looking for. We use both, with the category as the foundation.
You usually see the first movement within 2 to 3 months, with substantial revenue growth typically within 6 to 9 months. A clean technical foundation and a fast loading time speed that process up considerably.
Only if your product range is readable for language models. GEO (Generative Engine Optimisation) captures products, stock and specifications in a structure that ChatGPT and Google AI Overviews pick up. More and more buyers ask their question there first.
A free chat with Dominic?
Quick and direct — you get the specialist on the line straight away.
