Bookkeeping is automating itself. Advice is still human work. Business owners search online for specific tax expertise. With SEO for accountants, we put yours at the top of Google and AI search engines.
Strong local SEO puts your firm at the top of Google. Business owners in your region find you straight away, exactly when they are looking for an accountant.
Phase 02: Client
Visitor becomes client
Persuasive service and specialism pages turn interest into introductory meetings. The right clients land at your firm.
Phase 03: Relationship
Client becomes a lasting relationship
Local authority and recommendations in Google and AI turn introductions into lasting relationships. More clients from the same region, month after month.
Business owners switch firms for forward-looking advice, rarely for a cheaper tax return. Publish that knowledge and the right client finds you. We work thoroughly on that visibility, so your firm gets the work you are good at.
Dominic PieterszYour dedicated point of contact
SEO and GEO make you visible
How your firm gets found everywhere — in Google and in AI.
What is SEO for accountants? The full set of technical, content and authority optimisations that help you rank higher for the search terms business owners and private individuals actually use. Today your client searches more widely than Google alone: they ask ChatGPT, Gemini or Perplexity and get one answer with a handful of firms. If you are among them, they call you.
When a business owner puts a tax question to a chatbot, it draws on what firms publish. Generative Engine Optimisation (GEO) makes sure your whitepapers, opinion pieces and specialisms are part of that — so ChatGPT, Gemini and Perplexity cite your firm instead of a competitor.
ChatGPTGoogle Gemini & AI OverviewsPerplexity
Two audiences, one approach
Local firm or sharp specialism — we focus on the work that suits you.
Local bookkeeping or accountancy firm
The financial partner in your region
For local bookkeeping and accountancy firms that want to be the trusted financial partner in their region.
A steady flow of clients that match your expertise
Break-even within 6–9 months as the target
Visible from the first tax question to the introductory meeting
Lower cost per client than advertising or buying leads
Growing & specialist firm
More brand authority in your niche
For specialist firms that want to dominate a carefully chosen niche.
Brand authority (E-E-A-T) that Google and AI trust
Your firm recommended in AI search engines
Specialism and service pages that lead to a conversation
Direct contact with the specialist himself
Complete service package
All your online growth under one roof
A complete approach that puts your accountancy firm at the top — in Google and in AI.
SEO for accountants, tuned to the dynamics of accountancy
Business owners switch firms for forward-looking advice, and these days that search begins online. Publish that knowledge and the right client finds you, whether they use Google or an AI.
Accountancy firms
Accountancy firms answer the audit and annual accounts questions of growing businesses.
Bookkeeping firms
Bookkeeping firms win the practical search terms of business owners who want the admin taken off their hands.
Financial advisers
Financial advisers build the authority that keeps clients on their side.
Names protected. Results proven.
Confidentiality goes without saying in this profession, and we carry that through. The figures speak, the names stay out.
Anonymised results from accountancy
SectorAccountancy firm
SegmentLocal
ChallengeStanding out among firms with greater name recognition.
Results
+25 to 50% introductionsin the first year, while the market shrinks by 2.5% a year
SectorBookkeeping firm
SegmentRegional
ChallengeGetting found for specialist rather than generic search terms.
Results
Core keywords firstregionally — where the buying intent is
SectorTax adviser
SegmentNational
ChallengeTurning expertise into visible online authority.
Results
Mentioned in AIas a source in ChatGPT and Gemini (GEO)
Anonymised industry profiles that reflect the methodology. We discuss actual figures and context confidentially per project — company names stay protected.
Prefer the strategy behind the figures?
The mechanism behind the result. We send you the SEO Blueprint for your sector: what your clients search for and how a smart SEO/GEO network turns that into enquiries.
Illustrative: you as the go-to recommendation in Google and AI.
BLUEPRINT
Frequently asked questions
What firms ask me
Because a referral has an extra step these days. Anyone who hears your name looks it up afterwards — and what they find decides whether they call. What is more, a referral network grows more slowly than a firm that wants to scale.
It all comes down to the choice of search terms. Someone who types 'accountant holding structure for owner-directors' is a different case from someone searching for 'cheapest tax return'. We build the pages that bring in the first group.
Most programmes start between €600 and €2,000 per month, depending on specialism and competition. You invest in technology, specialist content, link building and GEO, with monthly reporting and full flexibility.
For 'accountant Amsterdam' the firm with a hundred staff wins. For 'accountant e-commerce inventory valuation' you win, because they are too broad for that. We look for the specialisms where you are demonstrably better.
You usually see the first movement within 2 to 3 months, with substantial growth in clients usually within 6 to 9 months. A sharp specialism moves faster than a broad generalist profile.
AI visibility means AI assistants mention your firm when someone asks for advice. When a business owner puts a tax question to a chatbot, it draws on what firms publish. GEO (Generative Engine Optimisation) makes sure your whitepapers and specialisms are part of that, so ChatGPT and Google AI Overviews cite your firm.
A free chat with Dominic?
Quick and direct — you get the specialist on the line straight away.
