What is the difference between website copy and SEO content for my site?

Website copy is all the text on your website, from the homepage and your service pages to about us and contact. Above all, it needs to be clear and persuasive so that a visitor quickly understands what you do. SEO content focuses on being found for a specific search query. With us the two go together, because we also write every page of website copy around the words your customer searches for.

What does it cost to have all the copy on my website written?

That depends on the number of pages, the amount of text and the research involved. We usually write all the copy for your site as one project. It often grows into an ongoing partnership. In a short call with Dominic you discuss which pages you want to refresh. Then, before we start, you get a clear proposal with timeline and price.

Do I need to supply copy myself if I have my website copy written?

You provide the knowledge, we do the writing. In a short call with Dominic you explain what you do, who for and what customers value about you. Existing copy, reviews and quotes help as source material. We turn it into clear copy for each page. You read along and pass on your comments until every page sounds like your business.

Growth in 2026

Website copy
written for you.

Have your website copy written and give your entire website one clear story, from the homepage to the contact page. Your visitors want to see straight away what you do, who for and why they are in the right place with you. We write every page in the words of your customer, with one message and a logical next step. That way your visitors immediately understand what you offer, Google finds you for the right words and more enquiries come in.

A website convinces when every page does its own job well. That is why we dive through your site in 5 depths, from the homepage at the surface to your story in the depths and the contact page where the wave comes ashore.

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Turn the lightThe light is still

SEO

Your entire website in 5 depths

Here your website lies like a coast in the evening light. The lighthouse stands on the rocks. Five buoys float in the water, from deep to shallow. Each buoy is a page, from your homepage to your contact page in the harbour. Clear language shows your visitor the way. Turn the light beam and choose a buoy.

of 16 to 74-year-olds search online for information about products and services (Eurostat, 2025).

of businesses with 10 or more employees show products or prices on their own site (Eurostat, 2026).

of 16 to 65-year-olds have low literacy and mainly understand short, clearly organised texts (OECD, 2024).

of Dutch people look up information via an AI tool and 28% use search engines less than a year earlier (Ruigrok, 2026).

Dominic Pietersz - Search Engine Specialist

"Your website is the first conversation with a new customer. When they hear their own question echoed back in plain words, the real conversation follows naturally."

Dominic Pietersz Your dedicated point of contact

Free opportunity analysis.

Start today. Get a free, no-obligation opportunity analysis worth €416. Talk about your growth opportunities.

Which website shall we analyse?

1Visibility in Google
2Visibility in AI answers
3Speed and technology
4Your strongest competitors

Biggest competitor? (Optional)
5Your growth goal

Current enquiries / monthDiscuss

Desired growthDiscuss

Marketing fuel per monthDiscuss

Goal: DiscussTime to claim that extra market share.Please note that this calculation is an indication based on the details entered. No rights can be derived from it.

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Clear Language

Website copywriting that every visitor understands

Your website speaks for you while you are at work. Every page has its own job, from the first impression on the homepage to the last step on your contact page. When those texts tell one clear story together, your visitors know where they stand and get in touch sooner.

Is your main goal a higher position in Google? Then SEO content writing is a better fit for you.

Show what you do at a glance on your homepage
Describe every service in the words your customer uses
Make getting in touch easy with a clear final step

Clear Story

One message on every page

More Contact

Every page points to the next step

Follow the process.

Meet Dominic 🧭

You tell Dominic, your dedicated point of contact, what your website needs to deliver and where visitors drop off now.

Then you receive a clear proposal with planning and price in advance.

Your site through customer eyes 👀

We go through your current site the way a new visitor does.

That shows us where the message is unclear and where a next step is missing.

Your story in a conversation 💬

Dominic interviews you about what you do, who for and why customers choose you.

That story forms the basis for every page.

One job per page 🗺️

For each page we define the job, the message and the keyword it should be found for.

That way every page fits into one logical whole.

Writing in clear language ✍️

We write short sentences and clear headings, with the most important point at the top.

Buttons, forms and notifications also get words that help.

Reading and fine-tuning 🔍

You read the copy page by page and discuss your comments with Dominic.

We work them in and Dominic makes sure every page tells the same story.

Ready to go live 🔗

We place everything on your site, or you receive every page ready to use.

We also write the page title and description for Google for each page.

Measuring and improving 📈

After going live, we track where visitors come from, what they read and where they get in touch.

Where a page can deliver more, we refine the copy.

Frequently asked questions

Frequently asked questions about website copywriting (FAQ)

Website copy is all the text on your website, from the homepage and your service pages to about us and contact. Above all, it needs to be clear and persuasive so that a visitor quickly understands what you do.

SEO content focuses on being found for a specific search query. With us the two go together, because we also write every page of website copy around the words your customer searches for.
That depends on the number of pages, the amount of text and the research involved. We usually write all the copy for your site as one project. It often grows into an ongoing partnership.

In a short call with Dominic you discuss which pages you want to refresh. Then, before we start, you get a clear proposal with planning and price.
You provide the knowledge, we do the writing. In a short call with Dominic you explain what you do, who for and what customers value about you. Existing copy, reviews and quotes help as source material.

We turn it into clear copy for each page. You read along and pass on your comments until every page sounds like your business.

Strong local visibility too

Discover our local SEO, GEO and AEO per city.

Services for your website copy

What we most often take on alongside it.

AI search engine optimisation (GEO)

Search engine optimisation (SEO)

SEO Copywriting

Content marketing

Online advertising (Google Ads)

Web development

Landing pages

Email Marketing

Everything in one team