AI use among Dutch businesses rose from 14% to 33% in two years (CBS). Your customers now search the same way. With SEO for SMEs, we make sure you get found — in Google and in AI search engines.
Strong local SEO puts your business at the top of Google. Customers who are ready to buy find you straight away, exactly when they search.
Phase 02: Customer
Visitor becomes customer
Persuasive service and landing pages turn visits into enquiries. The right customers from your region land on the right offer.
Phase 03: Growth
Customer becomes growth
Repeat customers, reviews and recommendations in Google and AI add up to lasting growth. More customers from the same reputation, month after month.
A good business that nobody finds, sadly, grows more slowly than an average business at the top. Unfair, but fixable. We work thoroughly on your visibility, so customers come across you at the moment they choose and your business keeps growing.
Dominic PieterszYour dedicated point of contact
SEO and GEO make you visible
How your small business gets found everywhere — in Google and in AI.
What is SEO for SMEs? The full set of technical, content and authority optimisations that help you rank higher for the search terms your customers actually use — locally and nationally. Today your customer searches more widely than Google alone: they ask ChatGPT, Gemini or Perplexity and get one answer with a handful of businesses. If you are among them, they choose you.
More and more often, a customer puts their question to a chatbot instead of a search bar. Generative Engine Optimisation (GEO) sets out your services, service area and reviews so clearly that ChatGPT, Gemini and Perplexity name your business — right at the moment the choice is made.
ChatGPTGoogle Gemini & AI OverviewsPerplexity
Two audiences, one approach
Strong locally or growing nationally — either way, we build towards more customers.
Local small business
More customers from your own region
For local small businesses that want to become the first choice in their own region.
A predictable flow of customers with a clear focus on ROI
Break-even within 6–9 months as the target
Visible from first research to the enquiry itself
Lower cost per customer than ongoing advertising
Growing & national SME
More revenue, stronger brand
For growing businesses that want to scale nationally with a stronger brand behind them.
Brand authority (E-E-A-T) that Google and AI trust
Your services recommended in AI search engines
Service and regional pages that bring in enquiries
Direct contact with the specialist himself
Complete service package
All your online growth under one roof
A complete approach that puts your small business at the top — in Google and in AI.
Big players stay too generic for your region and your trade. That is exactly where the opening lies. We make use of it in the classic search results and in AI answers. If you run a garage or car dealership, SEO for car dealerships shows how that works for MOT tests and used cars.
Local service providers
Local service providers capture the town and neighbourhood search terms with direct intent.
Wholesale & B2B SMEs
For wholesalers and B2B SMEs, what counts are the trade and product search terms business buyers use.
Family businesses
Family businesses turn their reputation into an online profile that is just as convincing.
Names protected. Results proven.
In small business too, a strong position is something to protect. That is why we leave the names out.
Anonymised results from SMEs
SectorService provider
SegmentLocal SMEs
ChallengeStanding out among bigger players with larger budgets.
Results
+25 to 50% enquiriesin the first year, while the market shrinks by 2.5% a year
SectorWholesale
SegmentB2B SME
ChallengeGetting found for the search terms customers really use.
Results
Core keywords firstlocally and nationally — where the buying intent is
SectorFamily business
SegmentRegional
ChallengeTurning a reputation into online visibility.
Results
Mentioned in AIas a source in ChatGPT and Gemini (GEO)
Anonymised industry profiles that reflect the methodology. We discuss actual figures and context confidentially per project — company names stay protected.
Prefer the strategy behind the figures?
The mechanism behind the result. We send you the SEO Blueprint for your sector: what your clients search for and how a smart SEO/GEO network turns that into enquiries.
Illustrative: you as the go-to recommendation in Google and AI.
BLUEPRINT
Frequently asked questions
Honest answers to the questions you ask
About an hour a month, mostly spent thinking along about your trade. The technical, content and authority work is down to us. You bring the knowledge only you have. We shape it into a form that ranks.
Most programmes start between €500 and €1,500 per month, depending on region and competition. You invest in technology, local content, link building and GEO, with monthly reporting and full flexibility. In a free opportunity analysis, I give you a concrete estimate.
Ads stop the moment you turn off the tap, while organic positions stay put. Whoever lays the foundation wins the numbers game in the long run. We start with the search terms where advertising gets too expensive for them.
You usually see the first movement within 2 to 3 months, with substantial growth usually within 6 to 9 months. Local search terms with a clear regional link speed that up considerably.
Yes. It is even cheaper then. A young site is a clean slate, so we build the structure properly from the start instead of spending years fixing mistakes.
AI visibility means AI assistants mention your business when someone asks for advice. GEO (Generative Engine Optimisation) makes sure AI search engines such as ChatGPT and Google AI Overviews recommend your business. Customers increasingly ask their questions there. Whoever gets mentioned gets the call.
A free chat with Dominic?
Quick and direct — you get the specialist on the line straight away.
