Three quarters of jobseekers start on job sites (UWV, the Dutch public employment service), and since 2025 the industry has been shrinking for the first time in ten years. Generalists are falling away. With SEO for recruitment, we put your niche at the top of Google and AI search engines.
Strong SEO puts your agency at the top of Google. Clients and candidates find you straight away, exactly when they are looking for a partner or a job.
Phase 02: Match
Visitor becomes match
Persuasive vacancy and niche pages turn interest into enquiries. The right assignments and candidates land at your agency.
Phase 03: Placement
Match becomes placement
Authority and recommendations in Google and AI turn interest into a steady inflow. More assignments and placements, month after month.
Google for Jobs and AI filters have overtaken the generalist. If you truly know one field, you stay in business. We work thoroughly on your visibility, so that candidates and clients find you in exactly that field — and your agency keeps growing.
Dominic PieterszYour dedicated point of contact
SEO and GEO make you visible
How your agency gets found everywhere — in Google and in AI.
What is SEO for recruitment and staffing agencies? The full set of technical, content and authority optimisations that help you rank higher for the searches clients and candidates actually make — from ‘staffing agency near me’ to a specialist vacancy. Today your audience searches beyond Google alone: they ask ChatGPT, Gemini or Perplexity and get one answer with a few agencies. If you are among them, clients and candidates come knocking at your door.
Vacancies are read by aggregators and language models before a person sees them. Generative Engine Optimisation (GEO) makes sure your vacancies, specialism and network are correctly structured — so ChatGPT, Gemini and Perplexity mention your agency for the roles you know inside out.
ChatGPTGoogle Gemini & AI OverviewsPerplexity
Two audiences, one approach
Regional generalist or niche specialist — we focus on clients and candidates.
Regional & generalist agency
The recruitment partner in your region
For regional agencies that want to be the go-to recruitment partner for employers in their area.
A steady flow of assignments and candidates that fit your niche
Break-even within 6–9 months as the target
Visible from an employer searching to a candidate applying
Lower cost per placement than job boards or buying leads
Specialist & national agency
Authority in your niche
For niche agencies that want to stand out nationally in one field.
Online authority (E-E-A-T) as your competitive edge in your niche
Your agency recommended in AI search engines
Field, job title and region pages that bring in registrations
Direct contact with the specialist himself
Complete service package
All your online growth under one roof
A complete approach that puts your agency at the top — in Google and in AI.
SEO for recruitment, tuned to the dynamics of the job market
Two audiences search online at the same time, the employer with a vacancy and the candidate with ambition. We build both tracks, in Google just as well as in AI.
Recruitment & selection
Recruitment and selection agencies win the field and job title searches of employers.
Temp staffing & secondment
Temp and secondment agencies rank for the regional searches that bring in candidates.
Specialist niches
Specialist niches build the reputation that attracts clients and talent at the same time.
Names protected. Results proven.
In recruitment a strong position is competitively sensitive, so you see the results while the names stay protected.
Anonymised results from the recruitment market
SectorRecruitment firm
SegmentNational
ChallengeStanding out among agencies competing for the same assignment.
Results
+25 to 50% client enquiriesin the first year, while the market shrinks by 2.5% a year
SectorStaffing agency
SegmentRegional
ChallengeReaching employers and candidates at the same time.
Results
Core keywords firstin niche searches — where the buying intent is
SectorIT secondment firm
SegmentNational
ChallengeBuilding a candidate pool that pays off with every assignment.
Results
Mentioned in AIas a source in ChatGPT and Gemini (GEO)
Anonymised industry profiles that reflect the methodology. We discuss actual figures and context confidentially per project — company names stay protected.
Prefer the strategy behind the figures?
The mechanism behind the result. We send you the SEO Blueprint for your sector: what your clients search for and how a smart SEO/GEO network turns that into enquiries.
Illustrative: you as the go-to recommendation in Google and AI.
BLUEPRINT
Frequently asked questions
Questions from the recruitment industry
Both, with different pages. An employer searches for 'technical staffing agency' plus their region, a candidate searches for the job title. We build two tracks that feed each other, because an assignment only has value once you have the candidate to go with it.
A job board fills one vacancy and then sends an invoice. Your own visibility builds a candidate pool that stays, and you use it again for every new assignment. Your cost per placement falls with it.
Most programmes start between €750 and €2,000 per month, depending on your field and the competition. You invest in technology, vacancy and specialist content, link building and GEO, with monthly reporting and full flexibility.
That is why we also build pages that stay put — the field, the profession, the region, the salary picture. They collect candidates for years, while individual vacancies come and go.
You usually see the first movement within 2 to 3 months, with substantial growth in placements usually within 6 to 9 months. A sharply defined field speeds that up considerably.
AI visibility means AI assistants mention your agency when someone asks for advice. Employers and candidates increasingly ask an AI for suggestions. GEO (Generative Engine Optimisation) makes sure ChatGPT and Google AI Overviews mention your agency, because your specialism and area are set out in a form they can read.
A free chat with Dominic?
Quick and direct — you get the specialist on the line straight away.
