Since June 2025, does my website have to be accessible by law?

The rules apply to websites and apps where consumers can buy, order, book or sign up for something. They apply to businesses with 10 or more employees or a turnover above €2 million. Smaller businesses are exempt. The Netherlands Authority for Consumers and Markets (ACM) has been supervising compliance since 28 June 2025. If your site falls outside the rules, building accessibly is still smart, because it helps you reach more customers.

What does it cost to have an accessible website built?

That depends on your current site. We build a new site accessible from the start, which saves repair work later. For an existing site, the number of pages, forms and integrations determines how much work there is. After an audit of your current site, you discuss the outcome with Dominic. You then receive a clear proposal with a timeline and price up front.

Will my website be easier to find if it is accessible?

Accessibility and visibility often go hand in hand. Headings with a logical structure, descriptions for photos and clear link texts help a screen reader as well as Google and AI assistants. A higher position in Google also depends on good content and mentions on other sites. Building accessibly lays a strong foundation for that.

Growth in 2026

Accessible
website.

Have an accessible website built that works for every visitor, including people with low vision, people who only use a keyboard and people who find reading difficult. We build with clear contrast, plain language and buttons that also work with assistive technology. If you sell online to consumers, the Netherlands Authority for Consumers and Markets (ACM) has been supervising the rules since 28 June 2025. That way you reach more customers and you are well prepared for an inspection.

A website everyone can use grows from strong roots, from contrast and code to language. That is why we build and test to the same 8 pillars, from the first colour contrast to the accessibility statement.

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Everyone gets across

1. CONTRAST

Legible for every eye

Text with too little contrast is the most common error on websites. We choose colours that meet the European standard, including for buttons, links and text on photos. That way everyone can read your message, even in bright sunlight on a phone.

of around 100 large online shops proved unusable for people ordering with assistive technology (ACM, 2026).

of people in the Netherlands have a long-term limitation in daily activities, around 4.7 million people in total (CBS, 2026).

of all Dutch government websites met every legal accessibility requirement at the end of 2024 (DigiToegankelijk, 2025).

of 16- to 65-year-olds in the Netherlands have low literacy and mainly understand short, simple texts (OECD, 2024).

Dominic Pietersz - Search Engine Specialist

"Accessible design is hospitable design. If you get it right for the visitor with a disability, you make the site better for everyone."

Dominic Pietersz Your dedicated point of contact

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For Everyone

Accessible website that everyone can use

Nearly three in ten people in the Netherlands have a long-term limitation in daily activities. Many more visitors read your site on a small screen or in bright light. An accessible website works for all of those visitors. That way you reach more customers and you are well prepared when the ACM comes to check.

Let every visitor order, book or call independently
Build to the European standard the ACM tests against
Help Google and AI assistants read your pages too

Open To Everyone

Every visitor orders independently

European Standard

Tested for contrast and operation

Follow the process.

Introduction and your visitors 🎯

You tell Dominic, your dedicated point of contact, what your site needs to do and for whom.

Together we check whether the European rules apply to your site and what is needed.

Clear agreements up front ⏱️

You receive a clear proposal with a timeline and price up front, tailored to your site.

We often build a new site as a project and make an existing site accessible step by step.

Audit of your current site 🏗️

If you already have a website, we test it against WCAG, the international guideline for accessible websites.

That way you see per page what works well and what needs improving.

Scan and manual testing 🤖

An automated scan finds some of the errors, such as missing descriptions for photos.

We test the rest by hand, with just a keyboard and with a screen reader.

Design with contrast and space 📐

We design with colours that give enough contrast and buttons that are large enough for any finger.

You review the design before the build begins.

Building and fixing ✨

We build new pages accessibly from the first line of code.

On an existing site we fix the errors we found, from forms to error messages.

Final check and statement 🛡️

Before going live, we test every important route, from searching to ordering or getting in touch.

If your site falls under the rules, we add a clear accessibility statement.

Staying accessible 🔄

After launch, we check new pages and changes on the same points.

That way your site stays usable for everyone, even when the standard is updated. With website maintenance we also keep updates, speed and backups in order every month.

Frequently asked questions

Frequently asked questions about an accessible website (FAQ)

The rules apply to websites and apps where consumers can buy, order, book or sign up for something. They apply to businesses with 10 or more employees or a turnover above €2 million. Smaller businesses are exempt.

The ACM has been supervising compliance since 28 June 2025. If your site falls outside the rules, building accessibly is still smart, because it helps you reach more customers.
That depends on your current site. We build a new site accessible from the start, which saves repair work later. For an existing site, the number of pages, forms and integrations determines how much work there is.

After an audit of your current site you discuss the outcome with Dominic. You then receive a clear proposal with a timeline and price up front.
Accessibility and visibility often go hand in hand. Headings with a logical structure, descriptions for photos and clear link texts help a screen reader as well as Google and AI assistants.

A higher position in Google also depends on good content and mentions on other sites. Building accessibly lays a strong foundation for that.

AI search engine optimisation (GEO)

Search engine optimisation (SEO)

SEO Copywriting

Content marketing

Online advertising (Google Ads)

Web development

Landing pages

Email Marketing

Everything in one team