SEO for B2B.

Decision-makers now have an AI draw up their longlist. If your knowledge base is missing, so are you. With SEO for B2B, we make sure you are included — in Google and on that shortlist.

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Personal & Local
MORE LEADS FROM EVERY SEARCH
GOOGLE PARTNER
WEBFLOW PARTNER
SEMRUSH CERTIFIED
GOOGLE AI PROFESSIONAL
Phase 01: Visible

Found by decision-makers

Strong SEO puts your solution page at the top of Google. Sales-ready decision-makers find the right answer straight away, ready for the next step.

Dominic Pietersz - Search Engine Specialist
You rarely buy software because of an advert — you buy on proof that it works. That proof needs to be easy to find for people and machines alike. We work thoroughly on that visibility, so your business is on the shortlist before the conversation begins.
Dominic Pietersz Your dedicated point of contact
SEO and GEO make you visible

How your B2B business gets found everywhere — in Google and in AI.

What is SEO for B2B? The combination of technical, content and authority optimisations that help you rank higher for the business search terms decision-makers really use — from problem keyword to solution page. Your customer now searches beyond Google alone: they ask ChatGPT, Gemini or Perplexity and get one answer with a few providers. If you are among them, they call you.

A language model only recommends what it can read and verify. Generative Engine Optimisation (GEO) translates your features, integrations and case studies into entities that ChatGPT, Gemini and Perplexity pick up effortlessly — exactly when a decision-maker asks for a comparison.

ChatGPT Google Gemini & AI Overviews Perplexity
Two audiences, one approach

A scale-up or an established player — we help both win quality leads.

Growing B2B scale-up

Consistently more quality leads

For growing B2B companies that want to build a predictable flow of quote requests.

  • A predictable pipeline with insight into the cost per enquiry
  • Break-even within 6–9 months as the target
  • Visible throughout the buying process, from first research to shortlist
  • Lower acquisition costs than cold outreach or expensive lead platforms
Established player & enterprise

More authority, shorter sales cycles

For established players who want to turn their authority into shorter sales cycles and bigger deals.

  • Brand authority (E-E-A-T) that Google and AI trust
  • Your solution recommended in AI search engines
  • Solution and industry pages that convince decision-makers
  • Direct contact with the specialist himself
Complete service package

All online growth under one roof for your B2B business

A complete approach that puts your B2B business at the top — in Google and in AI.

01

AI search engine optimisation (GEO)

A decision-maker asks an AI for a comparison. Your product is on the list.
02

SEO

At the top for the use cases your software was built for.
03

SEO Copywriting

Documentation that sells. Readable for the buyer, citable for AI.
04

Content marketing

Every functional question answered, in more depth than any review site.
05

Google Ads (SEA)

Campaigns at the comparison moments in the buyer journey.
06

Web development

A site that proves in seconds what you solve, with a demo within reach.
07

Landing pages

A page for each use case that delivers qualified leads.
08

Email marketing

Follow-up that turns a demo into a subscription.
Market dynamics in B2B

SEO that fits the dynamics of B2B marketing

Between the first research and the signature lie months and a handful of decision-makers. In every one of those weeks someone is searching. Whoever shows up at that moment makes the shortlist. That applies in Google just as much as in AI.

SaaS & software

SaaS and software companies win the problem and category keywords buyers use to find their solution.

Industry & tech

In industry and tech, buyers filter on specifications, so that is where we put the emphasis.

Business services

Business service providers build the authority that justifies a long-term partnership.

Names protected. Results proven.

In B2B, a strong position is a competitive advantage. Our clients like to keep that to themselves, so we show it anonymised.

Anonymised results from B2B

SectorSaaS scale-up
SegmentB2B software
ChallengeStanding out among competitors bidding on the same keywords.
Results
+25 to 50% demo requestsin the first year, while the market shrinks by 2.5% a year
SectorIndustry
SegmentTech / manufacturing
ChallengeGetting found by buyers who are putting together a longlist.
Results
Core keywords firston core keywords — where the buying intent is
SectorBusiness service
SegmentAdvisory / consultancy
ChallengeShowing authority that shortens the long sales cycle.
Results
Mentioned in AIas a source in ChatGPT and Gemini (GEO)

Anonymised industry profiles that reflect the methodology. We discuss actual figures and context confidentially per project — company names stay protected.

Prefer the strategy behind the figures?

The mechanism behind the result. We send you the SEO Blueprint for your sector: what your clients search for and how a smart SEO/GEO network turns that into enquiries.

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Ask the AI
The AI recommendation in your region
1Recommended
2
3

GEO visibility

0%
VisibleRecommended

Illustrative: you as the go-to recommendation in Google and AI.

BLUEPRINT

Frequently asked questions

The questions the boardroom asks

  • Especially then. Low search volumes with high buying intent deliver the best deals, because almost every visitor is a match. We target the search terms a buyer uses just before requesting quotes.

  • We also count the steps leading up to it — quote requests, demos, downloads — and link them to the search term where it all started. That way you see the pipeline fill up well before the contract is signed.

  • A piece that solves a purchasing problem does. A piece about your company anniversary gathers dust. We write about the questions that come up in the buying process and measure the pipeline each article generates.

  • Most programmes start between €850 and €2,500 per month, depending on market size and competition. You invest in technical SEO, specialist content, link building and GEO, with monthly reporting and full flexibility.

  • You usually see the first movement within 2 to 4 months, with serious pipeline growth usually within 6 to 12 months. A long sales cycle stretches that out. In return, the effect lasts much longer afterwards.

  • AI visibility means AI assistants mention your company when someone asks for advice. These days, a buyer has an AI draw up the longlist. GEO (Generative Engine Optimisation) makes sure ChatGPT and Google AI Overviews mention your company there. Companies on that longlist almost always make the shortlist.

A free chat with Dominic?

Quick and direct — you get the specialist on the line straight away.

SCHEDULE A CALL

Strong local visibility too

Discover our local SEO, GEO and AEO per city.

Dominic Pietersz

Free opportunity analysis.

Start today. Get a free, no-obligation opportunity analysis worth €416. Talk about your growth opportunities.
  1. 1Visibility in Google
  2. 2Visibility in AI answers
  3. 3Speed and technology
  4. 4Your strongest competitors
  5. 5Your growth goal
    Discuss
    Discuss
    Discuss
    Goal: DiscussTime to claim that extra market share.Please note that this calculation is an indication based on the details entered. No rights can be derived from it.
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Services for B2B and SaaS

This is what we most often take on for B2B and SaaS.

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Dominic
Dominicfrom zoekmachinespecialist.com

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