Growth in 2026

Product descriptions
written for you.

Have your product descriptions written and give every product a description that sells. A good product description answers your buyer's questions before they ask them, about use, size, material and delivery. We write unique copy instead of the supplier's standard text, so Google and AI assistants find your products and your customers add them to their basket with confidence.

A product description that sells goes beyond a list of features. We build it in 5 layers, from the search term at the surface, past the doubts of your buyer, to the click on the order button when the shell cracks open.

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Choose a shell
SEO

A product description in 5 depths

Dive along five depths. At the surface lies the name your customer searches for, on the seabed lie their questions and doubts. A closed shell shows a feature, an open shell shows the benefit. Choose a depth for the explanation.

0%

of Dutch people aged 12 and over bought something online in the three months before the survey (CBS, 2026).

0%

of online shoppers found information about warranties or other rights hard to find (Eurostat, 2026).

0

billion product listings are in Google's product database. Every hour Google refreshes more than 2 billion of them (Google, 2026).

0%

of Dutch people look up information via an AI tool and 28% use search engines less than a year earlier (Ruigrok, 2026).

Dominic Pietersz - Search Engine Specialist
"In a shop you pick up a product and turn it over. Online, the product description does that job. The better it takes away your doubt, the faster you click to order."
Dominic Pietersz Your dedicated point of contact
Dominic Pietersz

Free opportunity analysis.

Start today. Get a free, no-obligation opportunity analysis worth €416. Talk about your growth opportunities.
  1. 1Visibility in Google
  2. 2Visibility in AI answers
  3. 3Speed and technology
  4. 4Your strongest competitors
  5. 5Your growth goal
    Discuss
    Discuss
    Discuss
    Goal: DiscussTime to claim that extra market share.Please note that this calculation is an indication based on the details entered. No rights can be derived from it.
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For Webshops

Product description writing that sells

Online, your buyer relies entirely on what they see and read. A unique product description answers their questions, shows what the product does for them and helps Google and AI assistants understand your offer. That way you are found more easily and your customer chooses with confidence.

  • Get found on the words buyers search with
  • Turn features into benefits your customer sees straight away
  • Remove doubt with answers to buyers' questions
Discussing product description writing
Unique Copy
Its own copy for every product
More Sales
From doubt to basket

Follow the process.

Meet Dominic 🧭

In a short call with Dominic, your dedicated point of contact, you discuss which products and categories get priority.

Then you receive a clear proposal with planning and price in advance.

Mapping the range 🗂️

We look at which products sell best, get the most visits or still have a standard text.

That way we start where better copy delivers the most.

Keywords per category 🎯

For each category and product, we find the words buyers search with.

We also look at the questions buyers ask AI assistants.

Tone and fixed structure 🧱

With Dominic you agree on the tone of your shop. We create a fixed structure per product type.

That way every text is instantly recognisable, even across hundreds of products.

Writing per product ✍️

We write a unique description with benefits, specifications and answers to frequently asked questions.

The product title and the description for Google get attention too.

Review and feedback 🔍

You approve a first batch of copy. Dominic takes your comments on board.

We apply them and check every text for sizes, materials and spelling.

Categories that guide 🗺️

Your category pages also get a short, clear text.

It helps buyers choose and tells Google what the category is about.

Measuring and expanding 📈

As soon as the copy is live, we track visits, sales and rankings per product and category.

What works well, we roll out across the rest of your range.

Frequently asked questions

Frequently asked questions about product description writing (FAQ)

  • The same supplier text often appears on dozens of other webshops. Google usually shows only one version of identical texts. A unique text gives your page a chance of its own in the results.

    We also write for your customer, in the tone of your shop, with the questions they really ask. That makes the choice easier for them.
  • That depends on the number of products, the length of the copy and how much research each category needs. We often start with your best-selling products and then expand step by step.

    In a short call with Dominic you discuss your range and your goals. Before we start, you receive a clear proposal with planning and price.
  • AI assistants such as ChatGPT and Google's AI Mode increasingly show products in their answers. To do so, they read the copy and data on your product page. A clear description with specifications helps them understand your product properly.

    The AI system itself chooses which products appear in an answer. With clear copy you give your products the best chance.

Strong local visibility too

Discover our local SEO, GEO and AEO per city.

Services related to product copy

What we most often take on alongside it.

Nederlands
Dominic
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