SEO for estate agents.

A seller spends weeks researching online before they call. Whoever is visible at exactly that moment gets the instruction. With SEO for estate agents, we put your agency at the top of Google and AI search engines.

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Personal & Local
MORE INSTRUCTIONS FROM EVERY SEARCH
GOOGLE PARTNER
WEBFLOW PARTNER
SEMRUSH CERTIFIED
GOOGLE AI PROFESSIONAL
Phase 01: Visible

Found by sellers

Strong local SEO puts your agency at the top of Google. Sellers and buyers in your area find you straight away, exactly when they search.

Dominic Pietersz - Search Engine Specialist
Funda, the Dutch property portal, has the buyers — sellers are the ones agents compete for. They choose the estate agent who knows their street. We work thoroughly on your visibility, so your local knowledge convinces online just as well as it does at the kitchen table — and your agency wins the instructions.
Dominic Pietersz Your dedicated point of contact
SEO and GEO make you visible

How your firm gets found everywhere — in Google and in AI.

What is SEO for estate agents? The full set of technical, content and authority optimisations that help you rank higher for the local search terms sellers and buyers actually use. Today your client searches more widely than Google alone: they ask ChatGPT, Gemini or Perplexity and get one answer with a handful of firms. If you are among them, they call you.

When someone asks an AI what their house is worth, the name that comes up belongs to whoever is demonstrably active in the area. Generative Engine Optimisation (GEO) sets out your sales figures, local knowledge and service area so clearly that ChatGPT, Gemini and Perplexity treat your agency as the local authority.

ChatGPT Google Gemini & AI Overviews Perplexity
Two audiences, one approach

One service area or regional growth — either way, we aim for instructions.

Local estate agency

The go-to agent in your area

For local estate agents who want to become the first choice for sellers in their area.

  • A predictable flow of sales and purchase instructions
  • Break-even within 6–9 months as the target
  • Visible from the first valuation question to the signed instruction
  • Lower cost per instruction than portal advertising
Growing & regional agency

More brand authority in your region

For growing agencies that want to establish their name across several towns.

  • Brand authority (E-E-A-T) that Google and AI trust
  • Your firm recommended in AI search engines
  • Property and service pages that lead to an appointment
  • Direct contact with the specialist himself
Complete service package

All your online growth under one roof

A complete approach that puts your estate agency at the top — in Google and in AI.

01

AI search engine optimisation (GEO)

‘Which estate agent knows my neighbourhood?’ — your agency as the answer.
02

SEO

At the top for ‘sell my house [area]’ and for valuation searches.
03

SEO Copywriting

Copy that convinces sellers. And that AI picks up as a local source.
04

Content marketing

Every seller question answered, with figures from your own streets.
05

Google Ads (SEA)

Campaigns aimed at people about to move, exactly where it pays off.
06

Web development

A site with a valuation tool that turns a visit into a lead in two taps.
07

Landing pages

A page per neighbourhood with your own sales figures that brings in instructions.
08

Email marketing

Follow-up that turns a valuation into a sales instruction.
Market dynamics in estate agency

SEO for estate agents, tuned to the dynamics of estate agency

Local trust, good timing and a high transaction value are what estate agency runs on. The moment someone chooses their agent happens online. That is where we make sure you are at the top, in AI too.

Residential agents

Residential agents win the location-based search terms of sellers who want a valuation.

Commercial agents

For commercial agents, what counts are the business terms that entrepreneurs and investors rely on.

Valuers

Valuers build the reputation that clients rely on when they need a valuation.

Names protected. Results proven.

A strong position in estate agency is competitive, so here the figures speak and the names stay out.

Anonymised results from estate agency

SectorResidential agent
SegmentLocal
ChallengeStanding out among agencies in the same area.
Results
+25 to 50% valuationsin the first year, while the market shrinks by 2.5% a year
SectorCommercial agent
SegmentBusiness
ChallengeReaching the seller instead of the casual browser.
Results
Core keywords firstlocally and regionally — where the buying intent is
SectorValuer
SegmentRegional
ChallengeBuilding local authority that brings in instructions.
Results
Mentioned in AIas a source in ChatGPT and Gemini (GEO)

Anonymised industry profiles that reflect the methodology. We discuss actual figures and context confidentially per project — company names stay protected.

Prefer the strategy behind the figures?

The mechanism behind the result. We send you the SEO Blueprint for your sector: what your clients search for and how a smart SEO/GEO network turns that into enquiries.

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Ask the AI
The AI recommendation in your region
1Recommended
2
3

GEO visibility

0%
VisibleRecommended

Illustrative: you as the go-to recommendation in Google and AI.

BLUEPRINT

Frequently asked questions

What estate agents are unsure about

  • Funda, the big Dutch property portal, gives your listings reach. The seller choosing an estate agent searches somewhere else entirely. They type in 'estate agent' plus their town, or ask an AI. That is where you win the instruction. And that channel stays yours.

  • Yes. It all comes down to the choice of search terms. Someone who types in 'estate agent fees selling house' has a different plan from someone browsing listings. We build the pages that bring in the first group, with the valuation as the first step.

  • Most programmes start between €600 and €2,000 per month, depending on your service area and competition. You invest in technology, local content, link building and GEO, with monthly reporting and full flexibility.

  • That is actually the strongest starting point there is. A sharply defined service area gives you search terms with manageable competition and direct intent, terms that national chains are too generic to target.

  • You usually see the first movement within 2 to 3 months, with substantial growth in instructions usually within 6 to 9 months. Neighbourhood and town-specific search terms speed that up considerably.

  • AI visibility means AI assistants mention your firm when someone asks for advice. When someone asks an AI for a good estate agent in their town, out comes one short list. GEO (Generative Engine Optimisation) makes sure your firm is on it, because your service area, specialisation and reviews are set out in a structure it can read.

A free chat with Dominic?

Quick and direct — you get the specialist on the line straight away.

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Strong local visibility too

Discover our local SEO, GEO and AEO per city.

Dominic Pietersz

Free opportunity analysis.

Start today. Get a free, no-obligation opportunity analysis worth €416. Talk about your growth opportunities.
  1. 1Visibility in Google
  2. 2Visibility in AI answers
  3. 3Speed and technology
  4. 4Your strongest competitors
  5. 5Your growth goal
    Discuss
    Discuss
    Discuss
    Goal: DiscussTime to claim that extra market share.Please note that this calculation is an indication based on the details entered. No rights can be derived from it.
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Services for estate agents

What we take on most often for estate agents.

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