SEO for physiotherapists.

In 2016, 41% of patients came in through a referral. By 2024 that was 26% (Nivel, the Dutch institute for health services research). The rest choose for themselves, so they search. With SEO for physiotherapists, we make sure they find you — in Google and in AI search engines.

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Personal & Local
MORE NEW PATIENTS FROM EVERY SEARCH
GOOGLE PARTNER
WEBFLOW PARTNER
SEMRUSH CERTIFIED
GOOGLE AI PROFESSIONAL
Phase 01: Visible

Found by patients

Strong local SEO puts your practice at the top of Google. Patients in your area find you straight away, exactly when they are looking for a physiotherapist.

Dominic Pietersz - Search Engine Specialist
The share of patients referred by their GP is falling. That means your practice has to stand on its own visibility to win patients. We work thoroughly on that visibility, so people with back pain or an injury end up with you and your practice keeps growing.
Dominic Pietersz Your dedicated point of contact
SEO and GEO make you visible

How your physio practice gets found everywhere — in Google and in AI.

What is SEO for physiotherapists? The full set of technical, content and authority optimisations that help you rank higher for the searches patients actually make — from ‘physiotherapist near me’ to a specific complaint or specialisation. Today your patient searches beyond Google alone: they ask ChatGPT, Gemini or Perplexity and get one answer with a handful of practices. If you are among them, they book with you.

These days, someone with a complaint describes it to a chatbot before calling a practice. Generative Engine Optimisation (GEO) links your specialisations and the complaints you treat to that question, so ChatGPT, Gemini and Perplexity put your practice forward as the right answer.

ChatGPT Google Gemini & AI Overviews Perplexity
Two audiences, one approach

One practice or a multidisciplinary team — we focus on the new patients who fit.

Local physio practice

The physiotherapist in your area

For local physio practices that want to be the trusted choice in their neighbourhood.

  • A steady stream of new patients who fit your specialisation
  • Break-even within 6–9 months as the target
  • Visible from a complaint search such as back pain to the booking
  • Lower cost per new patient than ads or relying on referrals
Growing & multidisciplinary practice

More brand authority in your region

For multidisciplinary practices that want to build their authority in the region.

  • Brand authority (E-E-A-T) that Google and AI trust
  • Your practice recommended in AI search engines
  • Complaint and treatment pages that lead to a booking
  • Direct contact with the specialist himself
Complete service package

All your online growth under one roof for your practice

A complete approach that puts your physio practice at the top — in Google and in AI.

01

AI search engine optimisation (GEO)

Someone describes their complaint to an AI. Your practice comes up as the answer.
02

SEO

At the top for ‘physio [town]’ and for back, knee and shoulder complaints.
03

SEO Copywriting

Explanations about recovery that build trust with patients and language models alike.
04

Content marketing

Every complaint question answered, more thoroughly than a generated article.
05

Google Ads (SEA)

Campaigns on the complaints you treat best.
06

Web development

A site that loads fast and books the first appointment straight away.
07

Landing pages

A page for every complaint and specialisation that brings in patients.
08

Email marketing

Follow-up that rounds off a course of treatment properly.
Market dynamics in physiotherapy

SEO for physiotherapists, tuned to the dynamics of physiotherapy

More and more patients choose their physiotherapist themselves. That choice is made online. When someone with a complaint searches, you should be at the top, in Google as well as in AI. If you also have a training room or gym alongside your practice, SEO for gyms helps you win more trial sessions.

General physiotherapy

General physio practices win the complaint and neighbourhood searches of patients nearby.

Manual & sports physiotherapy

Manual and sports physiotherapists rank for the specialisation searches that bring in targeted traffic.

Rehabilitation & multidisciplinary

Rehabilitation and multidisciplinary practices build the authority that referrers and patients rely on.

Names protected. Results proven.

The same discretion applies here as in healthcare, so you see the results while the names stay protected.

Anonymised results from physiotherapy

SectorPhysiotherapy practice
SegmentLocal
ChallengeStanding out among practices in the same neighbourhood.
Results
+25 to 50% new patientsin the first year, while the market shrinks by 2.5% a year
SectorSports physio clinic
SegmentRegional
ChallengeGetting found for complaint-specific searches such as back pain.
Results
Core keywords firstlocally — where the buying intent is
SectorManual therapist
SegmentLocal
ChallengeMaking use of direct access instead of waiting for referrals.
Results
Mentioned in AIas a source in ChatGPT and Gemini (GEO)

Anonymised industry profiles that reflect the methodology. We discuss actual figures and context confidentially per project — company names stay protected.

Prefer the strategy behind the figures?

The mechanism behind the result. We send you the SEO Blueprint for your sector: what your clients search for and how a smart SEO/GEO network turns that into enquiries.

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Ask the AI
The AI recommendation in your region
1Recommended
2
3

GEO visibility

0%
VisibleRecommended

Illustrative: you as the go-to recommendation in Google and AI.

BLUEPRINT

Frequently asked questions

Questions from the practice

  • That the moment of choice lies with the patient and that it happens online. Nivel measures that direct access has been growing for years compared with GP referral. Whoever ranks at the top with the right complaint page gets the new patient.

  • That is exactly where the biggest gain lies. A complaint-specific search term has manageable competition and rock-solid intent, while 'physiotherapist' plus a big city is crowded. Specialisation is your best weapon online.

  • Most programmes start between €600 and €2,000 per month, depending on region and competition. You invest in technical work, complaint-focused content, link building and GEO, with monthly reporting and full flexibility.

  • Stick to what you can demonstrate. Explaining a complaint, a course of treatment and what someone can expect is more convincing than a promise and it keeps you within the guidelines of the KNGF, the Dutch physiotherapy association. Google rewards that same care.

  • You usually see the first movement within 2 to 3 months, with substantial growth in new patients typically within 6 to 9 months. Complaint- and neighbourhood-specific search terms speed that up.

  • AI visibility means AI assistants mention your practice when someone asks for advice. More and more often, someone with back pain puts their complaint to ChatGPT first. GEO (Generative Engine Optimisation) makes sure such a model names your practice as a suitable practitioner, because your specialisation and service area are clearly on record.

A free chat with Dominic?

Quick and direct — you get the specialist on the line straight away.

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Strong local visibility too

Discover our local SEO, GEO and AEO per city.

Dominic Pietersz

Free opportunity analysis.

Start today. Get a free, no-obligation opportunity analysis worth €416. Talk about your growth opportunities.
  1. 1Visibility in Google
  2. 2Visibility in AI answers
  3. 3Speed and technology
  4. 4Your strongest competitors
  5. 5Your growth goal
    Discuss
    Discuss
    Discuss
    Goal: DiscussTime to claim that extra market share.Please note that this calculation is an indication based on the details entered. No rights can be derived from it.
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Services for physiotherapists

What we most often take on for physiotherapists.

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