Growth in 2026

Keyword research
done for you.

With keyword research you know exactly what your customers type into Google and ask AI assistants. For each service we look for the words with real search demand and measure how often they are searched for and how difficult they are. Then we link each keyword to the right page. That way you write for the demand that really exists and attract visitors who are ready to buy.

Good research starts at the surface and goes deeper, down to the questions customers ask just before they buy. That is why we work in 5 layers, from broad to very precise.

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Every word seeks water
SEO

Keyword research in 5 layers

Choose a layer in the ground. The broad keywords grow at the surface. In the depths you find the precise questions your customers ask. Together they feed the page that brings in visitors.

0%

of all searches in Google are new every day, Google confirmed in 2025.

0%

of all searches in September 2026 went through Google, across all devices (StatCounter, 2026).

0%

of Dutch people look up information via an AI tool and 28% use search engines less (Ruigrok, 2026).

0x

as many searches for 'seo den bosch' as for the Dutch 'zoekmachine optimalisatie den bosch' (own measurement, 2026).

Dominic Pietersz - Search Engine Specialist
"If you know what customers type, you write the page they are looking for. Keyword research is the map for all your growth in Google."
Dominic Pietersz Your dedicated point of contact
Dominic Pietersz

Free opportunity analysis.

Start today. Get a free, no-obligation opportunity analysis worth €416. Talk about your growth opportunities.
  1. 1Visibility in Google
  2. 2Visibility in AI answers
  3. 3Speed and technology
  4. 4Your strongest competitors
  5. 5Your growth goal
    Discuss
    Discuss
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    Goal: DiscussTime to claim that extra market share.Please note that this calculation is an indication based on the details entered. No rights can be derived from it.
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The Foundation

Keyword research is where every page begins

A page only ranks when it answers a question people actually ask. Keyword research shows which questions those are, how often they are asked and how strong your competitor already is. That way you invest in copy with the best chance of visitors and enquiries.

  • Know which words your customers really use in Google
  • Choose one main keyword per page with the best chance
  • Find the questions customers ask AI assistants
Discussing keyword research
Real Search Demand
What your customers actually type
Buying Intent
From keyword to new customer

Follow the process.

Introduction and goal 🧭

You discuss your plans with Dominic, your dedicated point of contact.

Together we decide which services and regions you want to be found for.

Starting point and competitors 🎯

We look at your current rankings and search data from Google.

We also find out which keywords your competitors are already visible for.

Collecting keywords πŸš€

We collect all the keywords and questions around your services, from broad to very precise.

We also include the questions customers ask AI assistants.

Measuring and grouping πŸ“Š

For each keyword we measure search volume, difficulty and buying intent.

We combine keywords with the same question behind them into one group.

The customer behind the keyword πŸ‘₯

For each group we look at what the searcher wants. To learn, compare or buy?

That determines which type of page fits, a service page or a blog.

Opportunities and gaps πŸ’‘

You see which keywords are quickly achievable and which pages are still missing.

That way you know where the quickest growth lies.

The keyword map πŸ…

Each page gets one main keyword and the words that belong with it.

That way your pages never compete with each other and Google knows straight away what each page is about.

Explanation and next steps πŸ“ˆ

You get the map with a clear explanation in plain language.

After going live, we measure what the keywords deliver and fine-tune.

Frequently asked questions

Frequently asked questions about keyword research (FAQ)

  • You get a keyword map for your entire site. For each page it shows which main keyword belongs to it, which words and questions you include and how often they are searched for.

    You also see which pages are still missing and where the quickest wins are. Dominic goes through the outcome with you, in plain language.
  • That is possible, though it rarely happens. Usually the research is the first step of a partnership. The map shows which pages you are missing and which copy could be better. We then take on those pages and that copy for you.

    In a short call with Dominic, you discuss what suits you. You then get a clear proposal with a schedule and price up front.
  • Search behaviour changes fast. Every day, around 15% of searches in Google are new. More and more people are also asking their question to an AI assistant.

    That is why, in an ongoing partnership, we regularly check whether the map is still accurate. When you add a new service or a new region, we expand the map straight away.

Strong local visibility too

Discover our local SEO, GEO and AEO per city.

Keyword research services

What we most often take on alongside it.

Nederlands
Dominic
Dominicfrom zoekmachinespecialist.com

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