What happens if the Dutch Data Protection Authority rejects my cookie banner?

You first receive a warning letter. In it, the AP points out exactly what is misleading about your banner. Fix it within 3 months and no investigation follows. If you leave the banner as it is, you face an investigation and a high chance of a fine. A banner that follows the AP guidelines reduces that risk from the start.

Why am I missing enquiries in Google Ads since I got a new cookie banner?

Google only uses data from European visitors for measurement and advertising if you pass on their consent correctly. If that connection is set up wrong, part of your measurements and audiences drops out. We check whether the choice from your banner reaches Google and your analytics correctly. That way, enquiries from visitors who give consent count in full again.

What does it cost to have a cookie banner made for my website?

That depends on the number of integrations on your site, such as analytics, ads, a chat function or videos. The more parties are watching, the more we need to set up and test. It is often a manageable project. In a short call with Dominic you map out your site. Then you receive a clear proposal with planning and price up front.

Growth in 2026

Cookie banner
built for you.

Get a cookie banner that asks for consent honestly and keeps your tracking in order. We build a banner according to the guidelines of the Dutch Data Protection Authority (AP), with rejecting as easy as accepting. Tracking software only starts after a yes and Google receives your visitor's choice correctly. That way you reduce the chance of a letter from the AP and keep reliable figures.

A cookie banner is the visible part. The real work happens underneath, in the code of your site. That is why we work according to the same 8 pillars, from the first scan to a check with every change.

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Ask first

1. SCAN

What your site places now

We scan which cookies and scripts your site places, before and after a visitor makes a choice. A common mistake is tracking software that starts before anyone gives consent. That way you see exactly what happens beneath the surface of your site.

websites are monitored continuously by the AP to see whether their cookie banner is compliant (AP, 2025).

websites have received a warning from the AP about a misleading cookie banner since April 2025 (AP, 2025).

months to put things right after such a warning, otherwise an investigation follows with the risk of a fine (AP, 2025).

of Dutch people aged 15 and over say they only accept strictly necessary cookies on websites (CBS, 2025).

Dominic Pietersz - Search Engine Specialist

"A cookie banner is your first handshake with a visitor. Ask honestly for consent and you get trust in return."

Dominic Pietersz Your dedicated point of contact

Free opportunity analysis.

Start today. Get a free, no-obligation opportunity analysis worth €416. Talk about your growth opportunities.

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1Visibility in Google
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3Speed and technology
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Current enquiries / monthDiscuss

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Goal: DiscussTime to claim that extra market share.Please note that this calculation is an indication based on the details entered. No rights can be derived from it.

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Honest Measurement

Cookie banner design for honest figures

Since April 2025 the AP has been systematically checking whether websites ask for consent properly. A banner that is set up wrong can lead to a warning or cost you data for your ads. We built the cookie notice on our own site ourselves and apply that knowledge to your site.

Ask for consent according to the AP guidelines
Let tracking software start only after your visitor says yes
Pass every choice on correctly to Google and your analytics

Honest Choice

Saying no as easy as yes

Accurate Figures

Measurements that follow the choice

Follow the process.

Introduction and your tracking 🎯

In a short call with Dominic, your dedicated point of contact, you discuss which tracking and ads you use.

That way you know straight away where the biggest risks are.

Plan with the price up front ⏱️

After the call you receive a clear proposal with planning and price up front.

A cookie banner is usually a manageable project with a fixed timeline.

Scan of all layers 🏗️

We scan which cookies and scripts your site places, before and after a visitor makes a choice.

We also find out which parties are watching via your site.

Scripts in the right order 🤖

We make sure tracking software automatically waits until your visitor gives consent.

Functional cookies your site needs simply keep working.

Banner design 📐

We design a banner in your brand style, with reject and accept side by side.

The text is short, honest and in plain language.

Measurement that keeps working ✨

We pass your visitor's choice on correctly to Google and your analytics.

That way tracking and ads keep working for everyone who gives consent.

Check before going live 🛡️

Before going live, we test every button on mobile and desktop.

We also check that tracking software really waits for a yes.

Measure and maintain 🔄

After going live, we track how many visitors make a choice and check every new integration.

That way your banner stays accurate, even as your site grows.

Frequently asked questions

Frequently asked questions about getting a cookie banner built (FAQ)

You first receive a warning letter. In it, the AP points out exactly what is misleading about your banner. Fix it within 3 months and no investigation follows.

If you leave the banner as it is, you face an investigation and a high chance of a fine. A banner that follows the AP guidelines reduces that risk from the start.
Google only uses data from European visitors for measurement and advertising if you pass on their consent correctly. If that connection is set up wrong, part of your measurements and audiences drops out.

We check whether the choice from your banner reaches Google and your analytics correctly. That way, enquiries from visitors who give consent count in full again.
That depends on the number of integrations on your site, such as analytics, ads, a chat function or videos. The more parties are watching, the more we need to set up and test. It is often a manageable project.

In a short call with Dominic you map out your site. Then you receive a clear proposal with planning and price up front.

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