Your network brings in work. Until it dries up. With SEO for freelancers, your own visibility in Google and AI search engines gives you a second channel — one that keeps running while you work.
Strong SEO puts you at the top of Google. Clients in your field find you straight away, exactly when they are looking for your expertise.
Phase 02: Enquiry
Visitor becomes enquiry
Convincing service and portfolio pages turn interest into enquiries. The right projects land with you.
Phase 03: Project
Enquiry becomes project
Local authority and recommendations in Google and AI extend your reach and turn enquiries into projects. More clients, month after month.
You are the product. So what counts is how you come across online. Together we build a digital foundation that lets your work speak before anyone calls — direct lines, clear choices and the expertise that lets you set your own price.
Dominic PieterszYour dedicated point of contact
SEO and GEO make you visible
How you get found everywhere — in Google and in AI.
What is SEO for freelancers? The combination of technical, content and authority optimisations that help you rank higher for the search terms your clients really use. Your client now searches beyond Google alone: they ask ChatGPT, Gemini or Perplexity and get one answer with a few names. If you are among them, they call you.
Generative Engine Optimisation (GEO) turns your expertise into something machines can cite. We record your case studies, specialisms and service area in entity-rich content and schema markup. When a client asks an AI for someone who can do this, you come out on top.
ChatGPTGoogle Gemini & AI OverviewsPerplexity
Two audiences, one approach
Just started or well established — at both stages we focus on winning projects.
Starting freelancer
The specialist in your field
For new freelancers who want to put themselves on the map as the specialist in their field.
A steady stream of projects that fit your field
Break-even within 6–9 months as the target
Visible from the first search to the project enquiry
Lower cost per project than platforms that charge per lead
Growing freelancer
More brand authority in your niche
For growing freelancers who want to make a carefully chosen niche their trademark.
Brand authority (E-E-A-T) that Google and AI trust
Your name recommended in AI search engines
Field and portfolio pages that lead to an enquiry
Direct contact with the specialist himself
Complete service package
All online growth under one roof for you
A complete approach that puts you as a freelancer at the top — in Google and in AI.
SEO for freelancers, tuned to the dynamics of self-employment
As a freelancer, you are the expertise and clients search for that expertise online. The moment they want a specialist, you should be at the top, in Google and in AI.
Coaches & consultants
Coaches and consultants win the problem and method keywords their clients search for.
Creatives & makers
Creatives and makers rank for style and portfolio keywords that lead to projects.
Skilled specialists
Skilled specialists build the reputation that justifies their rate.
Names protected. Results proven.
As a freelancer, you would rather protect a strong position too. That is why we leave the names out here.
Anonymised results from freelancers
SectorConsultant
SegmentNational
ChallengeStanding out among freelancers with a similar offer.
Results
+25 to 50% enquiriesin the first year, while the market shrinks by 2.5% a year
SectorPhotographer
SegmentRegional
ChallengeReaching the client with a budget.
Results
Core keywords firstregionally — where the buying intent is
SectorSkilled specialist
SegmentLocal
ChallengeTurning craftsmanship into online authority that gets found.
Results
Mentioned in AIas a source in ChatGPT and Gemini (GEO)
Anonymised industry profiles that reflect the methodology. We discuss actual figures and context confidentially per project — company names stay protected.
Prefer the strategy behind the figures?
The mechanism behind the result. We send you the SEO Blueprint for your sector: what your clients search for and how a smart SEO/GEO network turns that into enquiries.
Illustrative: you as the go-to recommendation in Google and AI.
BLUEPRINT
Frequently asked questions
Questions from freelancers
Definitely. You even have an advantage over any agency — you are the expertise. One sharp profile in one specialism outperforms a broad agency that claims to do it all. We focus on what you are demonstrably good at.
On a platform you hand over a percentage and compete on price. A client who finds you directly already knows your name before they call and negotiates very differently. Running both channels side by side is perfectly fine.
Most programmes start between €400 and €1,500 per month, depending on your field and competition. You invest in technical SEO, content, link building and GEO, with monthly reporting and full flexibility. We work out the numbers together in a free opportunity analysis.
That is exactly what choosing the right search terms is about. Someone who types 'cheap freelancer' has a different budget from someone searching for 'interim data migration specialist'. We target the second and leave the first to others.
You usually see the first movement within 2 to 3 months, with substantial growth in enquiries usually within 6 to 9 months. A sharply defined specialism speeds that up considerably.
AI visibility means AI assistants mention your name when someone asks for advice. Clients increasingly ask an AI for a specialist. GEO (Generative Engine Optimisation) makes sure ChatGPT and Google AI Overviews mention your name, because your field, way of working and experience are recorded in a form AI can read.
A free chat with Dominic?
Quick and direct — you get the specialist on the line straight away.
