With digital PR, you get your brand mentioned in the places where customers and AI assistants are reading along. We find the news in your knowledge and figures, turn it into a story that suits a journalist or trade journal and approach the right editorial teams. The more often brands get mentioned, the more often they come up in AI answers. That is how you build trust that others voice on your behalf.
Getting mentioned takes a good story, the right editorial team and staying power. That is why we work in 6 phases, from choosing the media to the mentions we track for you every month.
Pull back the stone and skim your story across the lake. Every spot where it touches the water creates its own ripple. The further you throw, the more ripples you see, all the way to the other side. Choose a number and read what we do in that step.
Choosing the right media
We find the news sites, trade journals and roundups your customers read and that AI assistants often use as a source. For each outlet, we look at what it writes about and who is on the editorial team. That way you know up front where a mention delivers the most.
The news in your knowledge
Every business has stories worth telling. Figures from your own practice, a clear opinion on a trend or a handy guide. Dominic gathers them in a short call and we shape them into an angle a journalist can work with.
A story with weight
Editors go for facts, images and an expert with something to say. We write the pitch, the press release or the guest article, with figures, quotes and visuals included. That way there is a story ready that a journalist can use straight away.
Personal pitching
We approach editorial teams one by one, with a proposal tailored to their readers. Journalists bin pitches outside their field straight away, so for us relevance comes before volume. That increases the chance your story gets picked up.
Ripples all the way into AI
A placement reaches further than one site. Other media pick up the story, your name appears in lists and roundups while AI assistants read along. We make sure your name, your services and your site are mentioned the same way everywhere, so all the ripples lead back to you.
Seeing where you are mentioned
Every month you get an overview of new mentions, the sites they appear on and the links they bring. We also look at how often AI assistants mention your brand for questions in your field. That way you see your visibility grow, month after month.
trust most news most of the time. That makes a mention in the press valuable (Reuters Institute, 2026).
of 16 to 74-year-olds read news sites, online newspapers or online news magazines (Eurostat, 2025).
of Dutch 18 to 24-year-olds follow news makers or influencers who talk about the news (Commissariaat voor de Media, 2026).
use an AI application now and then. A year earlier, that was 43% (Ruigrok, 2026).

"What others write about you carries more weight than what you say yourself. Digital PR makes sure your name comes up in the places where customers and AI look for their answers."
Customers and AI assistants pay attention to what others write about you. Brands that are often mentioned on news sites, in trade journals and in lists also come up more often in AI answers. That is correlation, yet still a clear pattern. With digital PR, you build up those mentions step by step.
You discuss with Dominic, your dedicated point of contact, where you want to be mentioned.
Together we decide which customers and which media matter most to you.
Up front, you receive a clear proposal with a schedule and price.
It sets out which media we approach and how often you hear from us.
We map out the news sites, trade journals and lists your customers read.
We also look at which sources AI assistants cite in your field.
In a short call, Dominic maps out with you the news in your practice, your figures and your opinions.
We turn that into angles an editorial team can work with.
We write the pitch, the press release or the guest article, with images and quotes.
You approve everything before it goes out.
We approach journalists and editorial teams personally, with a tailored proposal.
We answer questions from editors quickly, so an opportunity stays open.
Once your name appears somewhere, we check that the mention is correct and names your site.
We also showcase good placements on your own site and in your newsletter.
Every month you see new mentions, links and your visibility in AI answers.
Together we use that to choose the stories and media for the following month.
What we most often take on alongside it.
Want to know more about brand mentions? These articles from our team go into more depth.