Growth in 2026

Digital PR
for your brand.

With digital PR, you get your brand mentioned in the places where customers and AI assistants are reading along. We find the news in your knowledge and figures, turn it into a story that suits a journalist or trade journal and approach the right editorial teams. The more often brands get mentioned, the more often they come up in AI answers. That is how you build trust that others voice on your behalf.

Getting mentioned takes a good story, the right editorial team and staying power. That is why we work in 6 phases, from choosing the media to the mentions we track for you every month.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
The lake is still
DIGITAL PR

One story, many ripples

Pull back the stone and skim your story across the lake. Every spot where it touches the water creates its own ripple. The further you throw, the more ripples you see, all the way to the other side. Choose a number and read what we do in that step.

0%

trust most news most of the time. That makes a mention in the press valuable (Reuters Institute, 2026).

0%

of 16 to 74-year-olds read news sites, online newspapers or online news magazines (Eurostat, 2025).

0%

of Dutch 18 to 24-year-olds follow news makers or influencers who talk about the news (Commissariaat voor de Media, 2026).

0%

use an AI application now and then. A year earlier, that was 43% (Ruigrok, 2026).

Dominic Pietersz - Search Engine Specialist
"What others write about you carries more weight than what you say yourself. Digital PR makes sure your name comes up in the places where customers and AI look for their answers."
Dominic Pietersz Your dedicated point of contact
Dominic Pietersz

Free opportunity analysis.

Start today. Get a free, no-obligation opportunity analysis worth €416. Talk about your growth opportunities.
  1. 1Visibility in Google
  2. 2Visibility in AI answers
  3. 3Speed and technology
  4. 4Your strongest competitors
  5. 5Your growth goal
    Discuss
    Discuss
    Discuss
    Goal: DiscussTime to claim that extra market share.Please note that this calculation is an indication based on the details entered. No rights can be derived from it.
Where is the coffee good?
One quick spam check. Is there a box below? Tick it and we will send your request straight away.
Thank you! We are getting ready.
Dominic is available.Your details are used to prepare Β· privacy
Getting Mentioned

Digital PR for a brand that gets mentioned

Customers and AI assistants pay attention to what others write about you. Brands that are often mentioned on news sites, in trade journals and in lists also come up more often in AI answers. That is correlation, yet still a clear pattern. With digital PR, you build up those mentions step by step.

  • Get your brand mentioned in news, trade journals and lists
  • Tell stories with your own figures, knowledge and opinions
  • See every month where your brand is mentioned, in AI too
Discussing digital PR
Real Mentions
Earned instead of bought
Visible In AI
Mentioned in AI answers

Follow the process.

Introduction and ambition 🧭

You discuss with Dominic, your dedicated point of contact, where you want to be mentioned.

Together we decide which customers and which media matter most to you.

Clear agreements up front 🀝

Up front, you receive a clear proposal with a schedule and price.

It sets out which media we approach and how often you hear from us.

The media map πŸ—ΊοΈ

We map out the news sites, trade journals and lists your customers read.

We also look at which sources AI assistants cite in your field.

Finding stories πŸ’‘

In a short call, Dominic maps out with you the news in your practice, your figures and your opinions.

We turn that into angles an editorial team can work with.

Pitch and press release ✍️

We write the pitch, the press release or the guest article, with images and quotes.

You approve everything before it goes out.

Approaching editors πŸ“¨

We approach journalists and editorial teams personally, with a tailored proposal.

We answer questions from editors quickly, so an opportunity stays open.

Cashing in on mentions πŸ”—

Once your name appears somewhere, we check that the mention is correct and names your site.

We also showcase good placements on your own site and in your newsletter.

Measuring and next steps πŸ“ˆ

Every month you see new mentions, links and your visibility in AI answers.

Together we use that to choose the stories and media for the following month.

Frequently asked questions

Frequently asked questions about digital PR (FAQ)

  • In link building the focus is on links. Digital PR is about your name, in places where customers and AI assistants are reading along. Across 75,000 brands, Ahrefs found that mentions correlate far more strongly with visibility in AI Overviews than backlinks do, 0.664 versus 0.218.

    A placement often delivers both, a mention and a link. We aim for mentions that fit your field.
  • An editorial team always decides for itself what it publishes. That is why an honest agency promises a good chance and never a guaranteed placement. We make that chance as big as possible with a story that suits the readers, strong figures and an expert who is ready to talk.

    Journalists make full use of pitches, as long as they fall within their field. That is why we would rather approach ten well-chosen editorial teams than a hundred random ones.
  • The price depends on the number of stories, the media we approach and whether original research is included. Digital PR works best as an ongoing partnership, because mentions build up and reinforce each other.

    In a short call with Dominic, you discuss your goals. You then receive a proposal with a schedule and price, so you know where you stand up front.

Services related to brand mentions

What we most often take on alongside it.

Read more on our blog

Want to know more about brand mentions? These articles from our team go into more depth.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.