With local SEO, customers in your region find you the moment they search, in Google, on Google Maps and in the answers of AI assistants. We make sure your business details are correct everywhere, your Google profile is complete and each of your services gets its own page per location. With reviews that show your craftsmanship, a local searcher chooses you with peace of mind.
Local SEO starts with correct details and ends with a customer at your door. Our approach follows the wave through 5 depths, from your profile at the surface to the phone call or directions request at the point of impact.
Follow the path from local searcher to customer at the door. High above the polder you see the whole region below. Each depth brings you a step closer: first the city, then the district, then the street, until you stand in front of the building with your name on the front. Pick a depth and read what we do there.
Your Google profile
At the surface, a searcher sees your business profile in the search results and on Google Maps. We complete it with the right categories, services, opening hours and photos. We keep it active with posts and replies.
Correct details everywhere
A little deeper lie your listings on other sites, from business directories to industry sites. Name, address and phone number should be identical everywhere. We map them, fix errors and add listings where you are still missing.
Pages per location and service
At the bottom lies the content of your site. The places where you work and the services you provide each get their own page, with local examples and answers to questions from that region. That way Google and AI assistants understand where you are active.
Reviews that convince
On the way back up, your customers' experiences count. We help you ask for reviews more often and more easily. We also help you reply to every review properly. That shows you are involved. AI assistants use reviews as a source too.
From searcher to customer
At the point of impact, the searcher takes action. They call, plan a route or request a quote. We measure how often that happens from Google, Google Maps and your local pages and adjust where a region can deliver more.
of Dutch consumers want to choose local businesses more often. 37% say finding a reliable tradesperson is easy (Trustoo, 2026).
of Dutch consumers skip a business with negative reviews. 10% write a review themselves (Van Harte Aanbevolen, 2026).
of Dutch people use AI every week, compared with 19% a year earlier (Ruigrok, 2026).
of Dutch people look up information via an AI tool. 28% use search engines less than they did a year earlier (Ruigrok, 2026).

"Anyone searching locally wants to call someone today and picks the business they come across everywhere, from Google Maps to the AI answer, with reviews that inspire trust."
A local customer often searches on their phone, adding a place name or 'near me'. Google and AI assistants then show the businesses they know and trust best. Correct details, strong local pages and good reviews make your business that logical choice.
In a short call with Dominic, your dedicated point of contact, you discuss where you want more customers and for which services.
Then you receive a clear proposal with planning and price in advance.
We review your visibility per location in Google, on Google Maps and in AI assistants.
We also see which competitors in your region are currently at the top.
We complete your business profile with categories, services, photos and opening hours.
That way a searcher sees straight away what you do and where you are.
We check your name, address and phone number on business directories and industry sites.
We fix errors and add missing listings.
We write pages per location and service, with local examples and questions.
That way Google and AI assistants link you to every region where you work.
We give you a simple way to ask customers for a review.
We also help you reply to every review personally.
We make sure AI assistants find the same correct details about your business everywhere.
That increases the chance they mention you when someone asks for a local business.
Every month you see how often customers call, plan a route or visit your site from Google.
Where a region can do more, we adjust.
What we most often take on alongside it.
Want to know more about your local SEO? These articles from our team go into more depth.