With the Google Ads check you see exactly where your budget is leaking away and where you are leaving customers on the table. We review your account, from tracking and search terms to ads, settings and landing pages. You get a report in plain language with the leaks and opportunities ranked by impact. In a short call with Dominic you go through the outcome together. The check costs a one-off β¬416. After that, you decide what to do with it.
A good check looks beyond the figures the account itself shows. That is why we go through 6 areas, from tracking to your landing page. For each leak, we estimate what it costs you per month.
Everything starts with tracking. We check whether every enquiry, every call and every order is counted once and whether the cookie banner passes on the choice of your visitor correctly. If the account counts wrong, Google steers your budget in the wrong direction. That point always comes first in the report.
Where is your budget going?
We read the search terms your ads actually appeared for. That shows you which clicks come from buyers and which come from people looking for something completely different. The result is a list of words to exclude and words that deserve more budget.
Structure per service
A clear structure gives each service its own campaign with its own keywords and ads. We check whether your account is set up that way or whether everything is lumped together. Google rewards that order with a better Quality Score, so you pay less per click.
Ad and page
We read your ads the way a customer reads them. Do they promise what the searcher wants? Does the page behind them keep that promise? We also test the page on mobile, because that is where more than half of all web traffic comes from.
Hidden settings
Some default Google settings quietly cost money, just below the surface. Think of ads on partner sites, a location setting that also reaches people outside your service area, or recommendations Google applies automatically. We list every setting, with our advice alongside.
Prioritised report
You receive a report in plain language. At the top are the leaks that cost the most budget, below them the opportunities that bring in the most customers. You go through the outcome with Dominic. Then you choose whether to tackle it yourself or together with us.
of searches in August 2026 went through Google, across all devices combined (StatCounter, 2026).
growth in what Dutch advertisers spent on search ads in 2025 (Deloitte and VIA Nederland, 2026).
of all page views in August 2026 came from a phone (StatCounter, 2026).
of online shoppers found a site too difficult to use or saw it falter while buying (Eurostat, 2026).

"A Google Ads account rarely leaks in just one place. It is the small settings that together cost you a customer every month."
Anyone who works in the same account every day gets used to their own choices. A view from outside shows which settings, search terms and pages cost budget and deliver little. That way you know whether your agency or your own approach is on course and where the quickest wins are.
Think of it as a Google Ads scan of your entire account. We go through tracking, search terms, structure and ads. You get the leaks and opportunities in order of priority.
You tell Dominic, your dedicated point of contact, what Google Ads needs to deliver for you.
Then you give us read access, so everything in your account stays exactly as it is.
We set your goal against the figures from recent months.
What does an enquiry cost now and what should it cost?
We check whether enquiries, calls and orders come in correctly and are counted once.
We also check whether the consent from your cookie banner comes through correctly.
We read the search terms from recent months and look at how your campaigns are organised.
That way we find clicks that cost money and keywords that deserve more attention.
We read every ad through the eyes of your customer.
We also test your landing pages for speed and clarity, on mobile and on desktop.
We go through the settings that often cost budget without anyone noticing.
Think of your service area, partner sites and recommendations Google applies by itself.
You receive a report in plain language, with the biggest leaks at the top.
Each point shows what it costs you and what you can do about it.
You go through the report with Dominic and you decide on the next step.
If you leave the management to us, we measure every month what the improvements deliver.
What we most often take on alongside it.