Growth in 2026

Advertising
in ChatGPT.

Since 24 August 2026, ChatGPT has also shown ads in the Netherlands. They appear below the answer, clearly labelled, at the moment someone compares options and makes a choice. We set up your campaign, choose the topics your service fits and measure what it delivers. We also work on your place in the answers themselves, so your customer comes across you twice.

A new channel calls for careful choices, because users count on honest answers. That is why we work in 6 steps, from the right topics to the measurement. And we learn something new every week.

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1. TOPICS

What your customer talks about

ChatGPT shows an ad that matches the topic of the conversation. We decide which questions your service belongs with, from comparing suppliers to planning a renovation. That way you are part of the conversations in which your customer makes a choice.

0%

of website visits from AI chatbots came via ChatGPT in September 2026. Gemini follows with 9% (StatCounter, 2026).

0%

of Dutch people use an AI application at least now and then, up from 43% a year earlier (Ruigrok, 2026).

0%

of Dutch people look up information via an AI tool and 28% use search engines less than a year earlier (Ruigrok, 2026).

0%

of 16 to 74-year-olds used a generative AI tool such as a chatbot in 2025 (Eurostat, 2025).

Dominic Pietersz - Search Engine Specialist
"Ads in ChatGPT are new territory. Those who start out carefully and helpfully now build a lead before the rush arrives."
Dominic Pietersz Your dedicated point of contact
Dominic Pietersz

Free opportunity analysis.

Start today. Get a free, no-obligation opportunity analysis worth €416. Talk about your growth opportunities.
  1. 1Visibility in Google
  2. 2Visibility in AI answers
  3. 3Speed and technology
  4. 4Your strongest competitors
  5. 5Your growth goal
    Discuss
    Discuss
    Discuss
    Goal: DiscussTime to claim that extra market share.Please note that this calculation is an indication based on the details entered. No rights can be derived from it.
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New Channel

Advertising in ChatGPT at the moment of choice

In ChatGPT, people put forward their whole question, with their wishes and doubts. That is exactly when they choose a supplier, a product or an approach. An ad that genuinely helps at that moment gets read. We make sure your business is visible there, alongside a good place in the answers.

  • Appear in conversations where your customer makes a choice
  • Start with a manageable test budget and learn what works
  • Combine ads with a place in the AI answers
Discuss advertising in ChatGPT
Early Mover
New channel since August 2026
Right Conversation
Ad matches the question

Follow the process.

Introduction and opportunities 🎯

You discuss with Dominic, your dedicated point of contact, whether ChatGPT suits your customers and services.

Together we choose a first goal and a test budget.

Access and measurement 🧭

We arrange access to the advertising platform and place the tracking code on your site.

Measurement follows the consent from your cookie banner.

Mapping topics πŸ—ΊοΈ

We map which questions your customers ask ChatGPT around your services.

We tailor the campaign to that.

Message and landing page ✍️

We write short, helpful ads that fit a conversation.

The landing page matches the question, so the click feels logical.

Testing with a small budget πŸ§ͺ

We start with a manageable test budget and a few variants.

That way you quickly learn what works in this new channel.

A place in the answers πŸ’¬

Alongside the ads, we work on your visibility in the answers themselves.

Think of clear pages and mentions of your brand on sites that AI consults.

Safe and fair πŸ›‘οΈ

We follow the platform's rules and write honest ads.

Topics such as health and politics stay ad-free. We take that into account in your plan.

Measuring and scaling up πŸ“ˆ

Every month you see what ChatGPT delivered in visitors and enquiries, alongside your other channels.

Working together starts at 3 months, long enough to get to know this channel properly.

Frequently asked questions

Frequently asked questions about advertising in ChatGPT (FAQ)

  • Yes. Since 24 August 2026, ChatGPT has shown ads in the Netherlands and 30 other European countries. Since 31 August you can also buy ads yourself via the OpenAI advertising platform.

    Only adult users of the free version and the Go plan see the ads. They are clearly labelled below the answer and never change the answer itself.
  • You choose. The platform charges per thousand impressions or per click and can also optimise for enquiries. The ad budget and our management are listed separately in your proposal.

    Because the channel is new, we start with a manageable test budget. After a short call with Dominic, you get a clear proposal with planning and price up front.
  • No. Ads are separate from the answer. What ChatGPT says about your business depends on your website and on what others write about you. That work is called AI visibility.

    That is why we combine both. The ad gives you a visible spot below the answer. Your content and mentions earn you a spot within it. That way you show up in two ways.

Strong local visibility too

Discover our local SEO, GEO and AEO per city.

Services around advertising in AI

What we most often take on alongside it.

Nederlands
Dominic
Dominicfrom zoekmachinespecialist.com

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