SEO for healthcare.

Half of Dutch people look up healthcare providers online (Dutch Patients Federation). Whoever gives a clear answer at that moment gets the enquiry. With SEO for healthcare, we secure your place in Google and in AI search engines.

SCHEDULE A CALL
Personal & Local
MORE NEW PATIENTS FROM EVERY SEARCH
GOOGLE PARTNER
WEBFLOW PARTNER
SEMRUSH CERTIFIED
GOOGLE AI PROFESSIONAL
Phase 01: Visible

Found by patients

Strong local SEO puts your organisation at the top of Google. Patients and clients in your region find you straight away, exactly when they are looking for care.

Dominic Pietersz - Search Engine Specialist
People choose care with their head and their heart. Both start with what someone reads about you online. We work thoroughly on your visibility, so that waiting times, services and approach are right on screen — and your organisation keeps growing in the place where the choice is made.
Dominic Pietersz Your dedicated point of contact
SEO and GEO make you visible

How your healthcare organisation gets found everywhere — in Google and in AI.

What is SEO for healthcare? The combination of technical, content and authority optimisations that help you rank higher for the care questions patients and clients really search for. Today your patient searches more widely than Google alone: they ask ChatGPT, Gemini or Perplexity and get one answer with a handful of care providers. If you are among them, they come to you.

Healthcare information falls under the strictest quality standards of search engines. That is why Generative Engine Optimisation (GEO) is all about proof: who wrote it, what it is based on and how up to date it is. That way ChatGPT, Gemini and Perplexity can name your organisation with confidence.

Whether you run a GP practice, a clinic or a healthcare institution, your online visibility determines who signs up with you. We make you visible to the patients who suit your care, in Google and in AI.

ChatGPT Google Gemini & AI Overviews Perplexity
Two audiences, one approach

One practice or several locations — we focus on the enquiries that suit you.

Local practice or clinic

The go-to care provider in your region

For local practices and clinics that want to be the trusted choice in their region.

  • A steady stream of enquiries that suit your team
  • Break-even within 6–9 months as the target
  • Visible from the first question about a complaint to the sign-up
  • Lower cost per enquiry than ads or portals
Growing & regional care institution

More brand authority in your region

For growing care institutions that want to reach a larger catchment area.

  • Brand authority (E-E-A-T) that Google and AI trust
  • Your organisation recommended in AI search engines
  • Treatment and location pages that lead to an enquiry
  • Direct contact with the specialist himself
Market dynamics in healthcare

SEO that fits the dynamics of healthcare

Trust, quality and proximity determine the choice of a care provider. Anyone searching for or exploring a treatment deserves to find you at the top, in Google and in AI. If you run a physiotherapy practice, the page on SEO for physiotherapists shows how patients from your neighbourhood find you.

Clinics & treatment centres

Clinics and independent treatment centres (ZBCs) target treatment-specific search terms with clear intent.

Dentists & allied health

Dental and allied health practices answer the complaint and treatment questions from their region.

Care institutions

Care institutions build the authority that clients and referrers rely on.

Names protected. Results proven.

Discretion is a requirement in healthcare. That applies here too. That is why the names stay protected.

Anonymised results from healthcare

SectorPhysiotherapy practice
SegmentLocal
ChallengeStanding out among providers in a busy catchment area.
Results
+25 to 50% appointment requestsin the first year, while the market shrinks by 2.5% a year
SectorPrivate clinic
SegmentRegional
ChallengeBeing found for treatment- and complaint-specific search terms.
Results
Core keywords firstregionally — where the buying intent is
SectorDental practice
SegmentLocal
ChallengeTurning proven quality into online visibility.
Results
Mentioned in AIas a source in ChatGPT and Gemini (GEO)

Anonymised industry profiles that reflect the methodology. We discuss actual figures and context confidentially per project — company names stay protected.

Prefer the strategy behind the figures?

The mechanism behind the result. We send you the SEO Blueprint for your sector: what your clients search for and how a smart SEO/GEO network turns that into enquiries.

SCHEDULE A CALL

Ask the AI
The AI recommendation in your region
1Recommended
2
3

GEO visibility

0%
VisibleRecommended

Illustrative: you as the go-to recommendation in Google and AI.

BLUEPRINT

Frequently asked questions

What healthcare providers want to know

  • Being visible is a service. Someone searching in the evening for the provider that can help them deserves a clear answer instead of a dead-end page. We prefer to call it providing information rather than marketing. That is how we write it too.

  • To steer which enquiries come in. If you are visible for the care questions that suit your team, you fill your diary with the right people instead of whoever comes along. That reduces drop-out further down the line.

  • Most programmes start between €600 and €2,000 per month, depending on region and competition. You invest in technology, healthcare content, link building and GEO, with monthly reporting and full flexibility.

  • It actually works in your favour. Health topics fall under the strictest quality standards Google applies. Those standards reward exactly what you have — practitioners listed in the BIG register (the Dutch register of healthcare professionals), demonstrable expertise and cited sources. A content farm falls at that hurdle.

  • You usually see the first movement within 2 to 3 months, with substantial growth in enquiries typically within 6 to 9 months. Care questions tied to a region speed that up.

  • AI visibility means AI assistants name your organisation when someone asks for advice. Patients increasingly put their complaint to ChatGPT first. GEO (Generative Engine Optimisation) makes sure such a model names your organisation as a suitable provider, because your care services, target group and service area are set out in a way it can read.

  • Yes. A clinic often offers several treatments. Each treatment gets its own page, so you are found for exactly the complaint someone is searching for.

A free chat with Dominic?

Quick and direct — you get the specialist on the line straight away.

Dominic Pietersz

Free opportunity analysis.

Start today. Get a free, no-obligation opportunity analysis worth €416. Talk about your growth opportunities.
  1. 1Visibility in Google
  2. 2Visibility in AI answers
  3. 3Speed and technology
  4. 4Your strongest competitors
  5. 5Your growth goal
    Discuss
    Discuss
    Discuss
    Goal: DiscussTime to claim that extra market share.Please note that this calculation is an indication based on the details entered. No rights can be derived from it.
Where is the coffee good?
One quick spam check. Is there a box below? Tick it and we will send your request straight away.
Thank you! We are getting ready.
Dominic is available.Your details are used to prepare · privacy

Services for healthcare

This is what we take on most often for healthcare.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.