Growth in 2026

Advertising on
LinkedIn.

On LinkedIn you reach exactly the people who decide on a business purchase. We select your audience by job title, sector and company size, write ads that speak to their question and connect a form that LinkedIn fills in beforehand. That way directors, buyers and specialists already know your business before they choose a supplier. You build a steady stream of business enquiries.

Business clients usually need several touchpoints before they buy. That is why we build your campaign in 6 steps, from choosing the right decision-makers to tracking every enquiry, so you see what your budget delivers.

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Choose a role
1. AUDIENCE

Decision-makers by role

Together we decide who you want to reach. On LinkedIn you select people by job title, seniority, sector and company size, or from a list of companies you would like as clients. That way you fish in the pond where your best clients swim. You pay for reach that counts.

0%

more people in the Netherlands open LinkedIn every day than a year earlier. It is now 2 million a day (Newcom, 2026).

0

million people in the Netherlands aged 15 and over use LinkedIn, up from 5.7 million a year earlier (Newcom, 2026).

0%

of companies with 10 or more employees are active on social networks such as LinkedIn (Eurostat, 2023).

0%

of companies with 10 or more employees paid for online advertising in 2024 (Eurostat, 2024).

Dominic Pietersz - Search Engine Specialist
"On LinkedIn you talk to the people who sign. Whoever is useful and visible there today will soon get the first phone call."
Dominic Pietersz Your dedicated point of contact
Dominic Pietersz

Free opportunity analysis.

Start today. Get a free, no-obligation opportunity analysis worth €416. Talk about your growth opportunities.
  1. 1Visibility in Google
  2. 2Visibility in AI answers
  3. 3Speed and technology
  4. 4Your strongest competitors
  5. 5Your growth goal
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    Goal: DiscussTime to claim that extra market share.Please note that this calculation is an indication based on the details entered. No rights can be derived from it.
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Business Reach

LinkedIn advertising for business decision-makers

On LinkedIn your audience shares its own job title, employer and sector. So you choose exactly who sees your ad. You reach the director, the buyer and the specialist who decide together, also in the months before they look for a supplier. We turn that reach into conversations.

  • Reach decision-makers by job title, sector and company size
  • Receive enquiries via pre-filled forms
  • Stay top of mind with companies that will buy later
Discussing LinkedIn advertising
More Enquiries
Form already filled in
Right Decision-makers
Selected by role and sector

Follow the process.

Introduction and audience 🎯

In a short call with Dominic, your dedicated point of contact, you describe your best client.

Together we decide which roles, sectors and companies you want to reach.

Account and tracking in order 🧰

We set up your ad account or review your existing account.

We also place a tracking code on your site, so every enquiry counts.

Audiences per stage πŸ—οΈ

We create separate audiences for new contacts, visitors to your site and companies on your wish list.

That way each group gets the message that fits its stage.

Message and visuals ✍️

We write ads in the language of your client and create visuals that stand out in the feed.

Each stage gets its own story, from insight to invitation.

A form that works πŸ“

We build a short form inside LinkedIn, pre-filled with profile details.

You choose the questions together with us, so every enquiry is useful.

Testing and learning πŸ§ͺ

We test two versions side by side, from headline to image.

The strongest version gets the budget, the other makes way for a new test.

Fast follow-up 🀝

Every enquiry lands straight with you or your salesperson.

If you call quickly, you speak to a decision-maker who still has your business fresh in mind.

Monthly insight and next steps πŸ“ˆ

Every month you see per audience what your budget delivered in conversations and enquiries.

Partnerships start from 3 months, so your campaign has time to learn.

Frequently asked questions

Frequently asked questions about LinkedIn advertising (FAQ)

  • On LinkedIn you pay for a precisely chosen audience. LinkedIn bills the ad budget directly to you. You pay us for the management. How much budget makes sense depends on the size of your audience and what a client is worth to you.

    In a short call with Dominic you discuss your goal and audience. You receive a clear proposal with planning and price in advance.
  • Google Ads reaches people who are searching right now. LinkedIn reaches decision-makers before they start searching. That is the large group. In an average quarter, around 95% of business buyers are out of the market.

    For B2B businesses, the two channels work well together. LinkedIn makes sure decision-makers know you, Google makes sure they find you as soon as they search.
  • Yes. That is a strong foundation. We can take posts by you or your colleagues and run them as ads, so they also reach the right decision-makers outside your own network.

    You keep posting yourself, in your own voice. We take care of the audience, the budget, the tracking and the weekly adjustments, so your posts also bring in business enquiries.

Strong local visibility too

Discover our local SEO, GEO and AEO per city.

Services related to LinkedIn campaigns

What we most often take on alongside it.

Nederlands
Dominic
Dominicfrom zoekmachinespecialist.com

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