What does SEO cost? An honest answer.

A clear range, the factors that set the price and a tailored figure from your free analysis β€” instead of fixed price tags that make no sense.

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Honest about price, clear up front
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TAILORED PROPOSAL
Phase 01 β€” Investment

SEO costs first,
before it pays

In the first months you invest in technical work, content and authority. The return is still building up.

Dominic Pietersz
"Being honest about price is pure strength, because it is the foundation of trust. I would rather give a range that holds up than a fixed rate that fits no one."
Dominic Pietersz Your dedicated point of contact

In short

What does SEO cost?

The short answer

SEO costs

In the Netherlands, SEO typically costs between €649 and €4,499+ per month, depending on your competition, your ambition and the size of your site.

The right rate differs per business. With us, it starts with a free analysis and a tailored proposal, so you know exactly where you stand up front.

A fixed price list would give false certainty. What you really pay depends on your situation β€” and we set that out transparently up front in a clear proposal.

Where do you stand?

The two questions behind "what does SEO cost?"

You are weighing up the investment

You want to know roughly what SEO costs before you start a conversation β€” a realistic range instead of a sales pitch.

  • An honest range that is clear up front
  • Insight into exactly what drives the price

You want to know what it earns you

Price gains meaning once you put return next to it. You want to see what SEO earns back and when the tipping point comes into view.

  • A clear view of your payback period
  • A proposal linked to your goals

What drives the price

Eight factors behind your monthly budget.

Hover over a card β€” from the factor to how it moves the price.

hover or tap to see the effect on price

Why "it depends"

The honest answer is a range rather than a single number.

The same service costs a local bakery something very different from a national B2B player. That is why we work with ranges and set your exact amount together. Three example situations, with indicative monthly budgets.

Local

Local service provider

€ 649–1.000/ month Β· indicative

One city, limited competition. Focus on local visibility and a healthy foundation.

SMEs

Growing SME

±€750–1.500/ month Β· indicative

Multiple services and regions. Technical work, content and authority run side by side.

Competitive / B2B

Competitive B2B market

±€1.500–3.000+/ month Β· indicative

Strong players and high ambition. More pace, more content and more authority.

Example situations with indicative monthly budgets β€” purely for illustration. Your own amount follows from the free analysis and a tailored proposal.

Rates and prices

SEO rates per type of business.

The prices below are guide amounts per month, taken from ongoing partnerships. As a business owner, you can see straight away which band you fall into and why that band suits your market.

Sole trader or small practice
€649 to €950per month
Start
Adviser or specialist in a niche
€750 to €1,200per month
Start
Practice or firm in a competitive field
€1,100 to €1,600per month
Growth
Business with several services or locations
€1,500 to €2,000per month
Growth
Agency or national ambition
€2,000 to €4,499+per month
Authority

If your situation calls for a smaller monthly rhythm than these bands, I will simply say so in our call. That rarely happens. Staying honest matters more to me than holding on to a band.

To see what each package includes, take a look at the the SEO packages.

Phase 01 β€” Investment

SEO costs first, before it pays

In the first months you invest in technical work, content and authority. The return is still building up.

Cost indicator

Set your situation and see an indicative range.

Three factors move the price the most. Adjust them and see roughly where your monthly budget lands. Indicative, purely for orientation.

Average
Grow
Medium
Profile Β· Contested market
€ 1.100 – € 1.600 / month
€ 649€ 1,100€ 2,500

Indicative range. Your exact amount follows from the free analysis and a tailored proposal.

Illustrative β€” the amounts move with the sliders and remain purely indicative.

Run the numbers

And what does that budget earn back?

Enter your own figures and see what better visibility delivers. Every assumption is listed below, with its source.

Frequently asked questions

On the cost of SEO

  • In the Netherlands, SEO usually sits between €649 and €4,499+ per month. Exactly where you land depends on your competition, ambition and the size of your site. We determine it together based on your free analysis and a tailored proposal.

  • Because every business is different. A fixed price list gives false certainty and often makes you pay too much or too little. We link the price to your situation and goals and set it out transparently up front.

  • A team working on your visibility β€” technical SEO, content, authority and AI visibility (GEO), plus a clear monthly report. You see what is happening every month and you can cancel the partnership monthly.

  • With us, it ranges from €649 per month for a sole trader to €2,000 and up for a firm with national ambitions. Your own rate follows from your trade, your market and your ambition. We set it together in the free opportunity analysis.

  • For most SMEs, the monthly amount sits between €649 and €2,500. What you pay depends on how crowded your field is online, how many services or locations you cover, the state of your site and the pace you choose.

  • Per month. A fixed monthly fee keeps the focus on results instead of the clock. You know where you stand up front and can cancel the partnership monthly.

A free chat with Dominic?

Quick and direct - you get the specialist on the line straight away.

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Curious what your amount will be?

Start with a free opportunity analysis.

We research where your growth opportunities lie and turn that into a clear proposal with a tailored price. No obligation, with a research report.

Reply within 1 working day No obligation

Services around the cost of SEO

What we most often take on alongside it.

Dominic Pietersz

Free opportunity analysis.

Start today. Get a free, no-obligation opportunity analysis worth €416. Talk about your growth opportunities.
  1. 1Visibility in Google
  2. 2Visibility in AI answers
  3. 3Speed and technology
  4. 4Your strongest competitors
  5. 5Your growth goal
    Discuss
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    Goal: DiscussTime to claim that extra market share.Please note that this calculation is an indication based on the details entered. No rights can be derived from it.
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