First they check their phone. Only then do they walk in. With SEO for hospitality, we make sure your venue sits at the top of Google and that AI search engines recommend you — right at the moment someone gets hungry.
Strong local SEO puts your venue at the top of Google. Guests in your area find you straight away, exactly when they are looking for a table or a room.
Phase 02: Booking
Visitor becomes booking
Persuasive menu and location pages turn interest into bookings. The right guests land at your venue.
Phase 03: Regular guest
Booking becomes regular guest
Local authority and recommendations in Google and AI turn visitors into returning guests. More bookings from the same area, week after week.
A full house starts with being found. You run the kitchen, we take care of the visibility. Together we lay a digital foundation that brings guests through the door — direct lines, clear choices and the expertise that helps your business grow.
Dominic PieterszYour dedicated point of contact
SEO and GEO make you visible
How your venue gets found everywhere — in Google and in AI.
What is SEO for hospitality? The combination of technical, content and authority optimisations that help you rank higher for the local search terms guests actually use. Today your guest searches beyond Google alone: they ask ChatGPT, Gemini or Perplexity and get one answer with a few venues. If you are among them, they book with you.
Generative Engine Optimisation (GEO) translates your venue into language machines can read. We capture your menu, opening hours, atmosphere and reviews in entity-rich content and schema markup. When someone asks an AI for a good place nearby, your name comes up.
ChatGPTGoogle Gemini & AI OverviewsPerplexity
Two audiences, one approach
One venue or a growing group — either way, we focus on guests.
Local restaurant or café
The place to go in your area
For local restaurants and cafés that want to be the trusted choice in their area.
A predictable flow of bookings with insight into what they bring in
Break-even within 6–9 months as the target
Visible from 'good food near me' to the booking itself
Lower cost per guest than commission-based booking platforms
Growing hotel or restaurant group
More brand authority in your region
For growing hotels and hospitality groups building their brand across multiple locations.
Brand authority (E-E-A-T) that Google and AI trust
Your venue recommended in AI search engines
Menu and booking pages that win guests over
Direct contact with the specialist himself
Complete service package
All online growth under one roof for your venue
A complete approach that puts your hospitality business at the top — in Google and in AI.
Hungry, out on the street, phone in hand — that is often when the choice is made. 'Good food near me' is one of the busiest searches there is, and that is where you want to be at the top, in AI answers too.
Restaurants
Restaurants target cuisine, occasion and neighbourhood searches with direct intent.
Hotels & B&Bs
For hotels and B&Bs, the questions about stays and the area that guests act on are what count.
Café & catering
Cafés and caterers build the local reputation that fills tables and bookings.
Names protected. Results proven.
In hospitality too, a strong position is competitively sensitive, so you see the results here and the names stay out.
Anonymised results from hospitality
SectorRestaurant
SegmentLocal
ChallengeStanding out among venues in the same street or neighbourhood.
Results
+25 to 50% bookingsin the first year, while the market shrinks by 2.5% a year
SectorBoutique hotel
SegmentRegional
ChallengeReaching the hungry searcher at the moment of choice.
Results
Core keywords firstregionally — where the buying intent is
SectorLunch café
SegmentLocal
ChallengeTurning atmosphere and quality into online appeal.
Results
Mentioned in AIas a source in ChatGPT and Gemini (GEO)
Anonymised industry profiles that reflect the methodology. We discuss actual figures and context confidentially per project — company names stay protected.
Prefer the strategy behind the figures?
The mechanism behind the result. We send you the SEO Blueprint for your sector: what your clients search for and how a smart SEO/GEO network turns that into enquiries.
Illustrative: you as the go-to recommendation in Google and AI.
BLUEPRINT
Frequently asked questions
What hospitality businesses want to know
Those platforms give you reach and take a commission for it. When a guest finds you directly and calls, you keep that percentage yourself. The aim is to shift the balance, with the platforms as a supplement.
More often than you think. 'Restaurant near me open now' is one of the busiest searches there is, and that guest is five minutes' walk away with their phone in hand. That is where you want to be at the top.
Most programmes start between €600 and €2,000 per month, depending on region and competition. You invest in technical work, local content, link building and GEO, with monthly reporting and full flexibility.
Yes, and that means working ahead. If you start your terrace content in March, it is there by May. We build the peak-season pages well ahead of the season and keep them warm all year round.
You usually see the first movement within 2 to 3 months, with substantial growth in bookings typically within 6 to 9 months. Local search terms with direct intent speed that up considerably.
AI visibility means AI assistants name your venue when someone asks for advice. When someone asks an AI for a good place nearby, one recommendation follows. GEO (Generative Engine Optimisation) makes sure your name comes up, because your menu, opening hours, atmosphere and reviews are recorded in a form language models can read.
A free chat with Dominic?
Quick and direct — you get the specialist on the line straight away.
