Growth in 2026

Google Shopping
outsourcing.

With Google Shopping, your customer sees your product, the price and your shop name before they even click. Whoever clicks then is often ready to buy. We make your product feed complete and up to date, structure your campaigns by margin and adjust weekly for revenue. Every month you can read what your ads deliver, per product group and per euro. That way your webshop sells more and your budget goes to your strongest products first.

A Shopping campaign that pays off starts with accurate product data and ends with sharp choices per product. That is why our work follows 6 steps, from a complete feed to weekly adjustments for revenue.

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1. FEED

An accurate feed

Your product feed is the list of all your products, prices, stock and photos that Google builds your ads from. We make it complete and keep it in line with your webshop, down to the stock levels. That way Google always shows the right price and your ad reaches the right crowd of buyers.

0%

of Dutch people aged 16 to 75 shopped online in 2024. So your customer searches and compares on the web (CBS, 2026).

0

billion product listings make up Google's product catalogue. Your product has to stand out among them (Google, 2026).

0

billion product listings are updated by Google every hour. So your feed needs to be as up to date as your webshop (Google, 2025).

0%

of Dutch online spending went to foreign webshops in 2025, €4.5 billion (Thuiswinkel.org, 2026).

Dominic Pietersz - Search Engine Specialist
"In Google Shopping, your product feed is your shop window. If you look after it every week, you are front and centre for buyers who are already comparing."
Dominic Pietersz Your dedicated point of contact
Dominic Pietersz

Free opportunity analysis.

Start today. Get a free, no-obligation opportunity analysis worth €416. Talk about your growth opportunities.
  1. 1Visibility in Google
  2. 2Visibility in AI answers
  3. 3Speed and technology
  4. 4Your strongest competitors
  5. 5Your growth goal
    Discuss
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    Goal: DiscussTime to claim that extra market share.Please note that this calculation is an indication based on the details entered. No rights can be derived from it.
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More Sales

Outsourcing Google Shopping for your webshop

People shop via Google more than a billion times a day. A Shopping ad shows the photo, the price and your shop name straight away, so your customer is already comparing before they click. As a result, the visitors who come in mostly want to buy. We make sure your products stand out there.

  • Show your product with photo and price to buyers searching now
  • Keep your product feed complete and in line with your webshop
  • See per product group what each euro returns in revenue
Discuss outsourcing Google Shopping
Ready-to-Buy Clicks
Price seen before the click
Up-to-date Feed
Price and stock always in sync

Follow the process.

Introduction and product range 🎯

In a short call, you tell Dominic, your dedicated point of contact, which products you most like to sell.

Together we set out what a sale may cost per product group.

Feed and account reviewed πŸ”

We review your product feed and your ad account or set them up from scratch.

Everything is in your name, with your data and your accumulated history.

Product data enriched 🧩

We improve titles, categories, photos and barcodes.

That way Google matches your product to the search that belongs with it.

Campaigns by margin πŸ—οΈ

We structure your campaigns by margin, bestsellers and seasonal products.

That way each product gets a budget that matches what it delivers.

Smart bidding per product group πŸ€–

Google's bidding system learns from your orders and their value. We give it a clear target per product group.

Every week we remove search terms that mostly attract browsers.

A spot via a comparison service ✨

In Europe, Google gives the space below the search results to certified comparison shopping services.

We register your webshop there and place your ads via that service, so you gain an advantage when bidding.

Measuring within consent πŸ›‘οΈ

Your visitor makes a choice in the cookie banner and we measure orders and revenue within it.

That way your figures are reliable and you comply with privacy rules.

Monthly overview and next steps πŸ“ˆ

Every month you get the costs, revenue and return per euro for each product group in one clear overview.

Our partnership starts at 3 months, so Google sees enough orders to learn from.

Frequently asked questions

Frequently asked questions about Outsourcing Google Shopping (FAQ)

  • There are two costs. You pay Google for the clicks through your own ad account, separate from our management. The right ad budget follows from your margins, your product range and the competition in your market.

    Together with Dominic, you map out goals and margins. Then you get a clear proposal with planning and price up front, matched to the size of your product range.
  • Your webshop shows clear prices, shipping costs, contact details and a returns policy. You also need a product feed in Google Merchant Center, where Google stores your product data. Anything missing? Then we set it up for you.

    Your accounts are in your name. Everything we build together stays yours, from your feed to your results.
  • A search ad is text shown for keywords you choose yourself. A Shopping ad shows your product with a photo and price, while Google chooses the searches based on your product data.

    For a webshop, they complement each other. Shopping sells individual products. Search ads bring people to your categories and your brand. We align both with the same goals.

Strong local visibility too

Discover our local SEO, GEO and AEO per city.

Services around Google Shopping

What we most often take on alongside it.

Nederlands
Dominic
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