New website, different CMS, another domain name or structure? With a well-thought-out migration plan your site moves β and your rankings stay put.
FREE MIGRATION CHECKLeave the move to chance and Google loses the trail. Your rankings slip away.
"A migration is the most nerve-racking moment in SEO. Do it with a plan β a complete redirect map and a tight go-live β and everything moves with you β your authority, your rankings and your traffic."
In short
The short answer
SEO migration
An SEO migration is moving a website to a new design, a different CMS, a different domain name or URL structure while keeping your existing visibility.
Because Google has to rediscover and reconnect every URL, a migration left to chance can cost rankings, traffic and authority, temporarily or for good.
In 2026 this counts double β the same signals that make you rank in Google determine whether AI engines such as ChatGPT and Google's AI Overviews keep recognising your new site as a trustworthy source.
Sound familiar?
A redesign or a new platform, for example a move to Webflow or Shopify. Your content changes shape β and your rankings stay intact.
A new domain name, a brand name that changes, or merging and reordering URLs. The biggest leap β and exactly where a tight plan counts.
What moves with you
Hover over a card β from the component to what we do about it.
hover or tap for our approach
Why it goes wrong
It is almost always a missed plan β one step skipped and Google loses the trail. A checklist prevents exactly that.
Complete redirect map β the rankings held after the switch.
Moved to a new CMS, indexing restored within a few weeks.
Merged URLs performed better than they did separately.
