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Let's talk about Vibe Marketing. What is it? Simply put, it is a smart way to use AI for all those repetitive marketing tasks you would rather not do.
Think about it this way.
Why would you waste your time on dull, monotonous chores? Your focus belongs on strategy, creativity and finding new ways to grow your business. The last thing you want is to put your talented people on simple work that a machine can do just as well.
Because that costs you a lot of money for nothing.
These days AI is more than good enough for a whole range of marketing tasks. It can't do everything, but it can do a lot. And the best part:
The key to success in this AI world is not AI alone.
Nor is it people alone.
It is M+AI: people combined with AI. When people and machines work together, that is when you see the best results.
The goal is simple: it has to increase your revenue and profit. When I'm at events or networking drinks and ask who uses AI, almost everyone raises their hand. When I boldly ask whether it actually brings in more revenue, I get very few convincing answers.
Today I want to change that, together with you.
We are not going to pretend AI has no impact. On the one hand, jobs will disappear. On the other, AI will also create completely new jobs that we cannot yet imagine.
A perfect example of that future is the new 'Agent Kit' from OpenAI. It is a complete toolkit that lets you visually build your own AI assistants ('agents') and design processes. This is a huge step forward that shows where we are heading: AI is becoming an accessible and indispensable colleague.
Let's talk about marketing at full throttle.
With a few smart AI automations, you can accelerate your marketing exponentially. I'll show you exactly how.
First, this. SAP researched how many marketers want to use workflow automation or already do. The result? No less than 96%.
Yet a similar percentage is still working out how to use automation efficiently.
And that is exactly where your huge opportunity lies. If you embrace this, you not only save time, you also become more efficient and grow faster. And I am not talking about going from 6 to 3 hours of work a day. I am talking about those three hours of dull, repetitive tasks that you can now spend on strategy and creativity that move your business forward.
Most people say they don't do it because they "don't know how" or "because it's difficult". And yes, AI isn't perfect.
But the fact is, it is getting better literally every week.
A September 2025 survey of 200 decision-makers in B2B even shows that 88% lost deals because their team still works manually. This is the moment to get on board. The companies already automating are crushing the competition.
Make sure you are one of them.
The longer you wait to adapt, the faster your competition grows and the harder it becomes to catch up. With AI, their lead grows exponentially. You cannot afford to wait a year.
A quick check.
Take a moment to think about the following three questions. They help you discover where your biggest opportunities for automation lie.
Keep these answers in mind. They will show you straight away where to start with your own AI assistants.
Imagine you see a competitor's brilliant ad and think: "I want that too, but for my brand." With automation you can have it, in literally a few seconds.
Tools such as N8n, Zapier and Agent Kit help you analyse any successful ad and turn it straight into a script for your own business, in your own style.
One process combines different AI tools to do the work for you.
Step 1: 'steal' the ad. We start with the Facebook Ad Library. You take the unique ID of an ad that inspires you. A 'scraper' tool then automatically downloads the video for you.
Step 2: the AI watches and analyses. We send the video to an AI model (such as Gemini). This model watches the video and understands what is happening. We give the AI a specific instruction:
"Analyse this video. Describe the hooks they use, the detailed storyline, the emotions and the tone."
The result? The AI breaks down the complete psychological and rhetorical structure of the ad. Even if the video is in Portuguese, the AI understands the message perfectly.
Step 3: the AI rewrites the script for you. A final AI assistant takes this in-depth analysis and is given the instruction:
"Now rewrite this concept into a completely new script for [Your Business Name], aimed at [Your Target Audience]."
Take the search engine specialist as an example. Where the original video was about a man who forgot to launch a marketing campaign, the AI created a new scenario. A marketing manager, Evelien, panics about a product launch. Her colleague Rob reassures her: "Relax, Evelien. The AI from the search engine specialist has already sorted it for us."
The result: a complete, tailor-made ad script in seconds.
Happy with the script? Great. Then it is time to test it. Use a simple video tool to make a few quick versions of the scenes. Run a small, cheap campaign to see whether the video lands and drives engagement.
Is the test a success? Then you know you have a winner on your hands and you can invest in a professional, high-end video production.
We now have an AI-generated script. The next logical step is to bring this script to life. And here too, we are going to put AI to work.
There are many AI video tools. At the time of writing (October 2025), VEO 3 and Sora 2 were among the absolute best. The quality is impressive and the videos need very little editing afterwards. Please note that OpenAI discontinued Sora in 2026. The app closed on 26 April 2026, the API on 24 September 2026.
Based on the script we just created, I generated a few test videos. The result is stunning. Even the voice-over sounds professional and convincing. In a few minutes you can test different actors, scenes and angles without spending a single euro on production costs.
In the example, you see how the AI creates different short videos based on the script about the marketing campaign. You see different actors and settings, all with professional voice-overs.
It goes beyond converting scripts. You can also give the AI a creative brief directly.
A few example prompts:
The quality you get back is now so good that you can use these videos straight away in quick social media campaigns to test ideas.
The message is simple: get started with this. Go to a platform that integrates these tools, play around with them and see what they can do for your campaigns.
This technology is evolving at lightning speed. By starting to experiment now, you build a lead that competitors in your industry can no longer close.
Let's talk about a channel that has always been tricky for many B2B companies: cold outreach (outbound). Thanks to AI, it is now suddenly super efficient and effective.
We built a workflow (inspired by the work of Jono Alderson and well-known YouTubers) that automates this process for you.
A total game changer.
Say you are a marketing agency and you want to reach every plumber in Breda. Here is how you go about it:
Step 1: collect the data. We 'scrape' an online business directory (such as Google Maps or Gouden Gids, the Dutch Yellow Pages) and pull the basic details of every plumber in Breda.
Step 2: the AI as detective. Next, we feed this info (website, name, etc.) to an AI model such as Perplexity. The AI acts as a detective: it analyses the specific business and builds a unique profile.
Step 3: create a personal gift. We send this profile to Google Gemini with the instruction:
"Create a mini content calendar for this specific plumbing business. Come up with three concrete social media posts for them and use Google Gemini to make the matching images."
Step 4: the smart outreach. Finally, you send an automated yet hyper-personal email to the plumber with this tailor-made gift. Completely free.
Instead of a cold, generic sales pitch, you start a warm conversation, because you have given immense value up front without asking for anything in return. The chance that this prospect wants to schedule a call with you is now exponentially higher.
This used to be unthinkable at scale. Now it takes a single click. Get in touch and ask about the workflow.
Every B2B company knows the problem: leads come in, but which ones are worth your time? Salespeople often ignore leads that look like 'junk' at first glance. The result? By the end of the year, you are guaranteed to have left golden opportunities on the table.
Lead enrichment is the solution. It is an old technique, but the new possibilities of AI have turned it into an absolute game changer.
The idea is simple: before you follow up a lead, you let a robot do the groundwork. This not only saves you time, it also makes sure you focus on the leads with the highest potential.
How it works:
A real-world example for us as an agency: we want to know how 'mature' a lead is in terms of marketing. Our AI scraper analyses the website and gives a score for:
The AI gives not only a score, but also the reasoning behind that score.
Your sales team no longer has to guess. They see at a glance:
Important: take the time to set this up properly. It takes a few hours at the start to build the perfect prompt and scraper. That investment pays for itself many times over in the long run. A sloppy setup delivers nothing and wastes your time.
Do it right and you have an automated system that makes sure you never miss a golden opportunity again.
Let's make it really concrete now. Here are a few automations you can adopt straight away, especially if you run ads. Just ask about them.
Spending hours manually building reports on your Meta Ads (Facebook/Instagram) is a thing of the past. With this simple workflow, you automatically get an update on your phone (via Telegram) and in your inbox every morning.
How it works: an AI robot logs into your ad account, pulls the key metrics (spend, CPA, conversions) and sends you a clear, concise overview. Within minutes, you are fully up to speed on how your top campaigns are performing.
This is a huge time saver. It also lets you adjust course straight away when needed.
Say goodbye to campaigns that unexpectedly go offline because the budget ran too low, or ad sets that accidentally spend far too much. This automation is your financial watchdog.
How it works: every few hours, an AI robot checks your ad account for two things:
This prevents the two biggest (and most expensive) headaches of any advertiser.
This automation is brilliant for optimising your ads. It shows you what really works (and what does not).
How it works: every week, an AI robot analyses the performance of all your ad creatives.
The result? You get concrete, data-driven insight into which creative elements to repeat and which to drop.
We're almost there, we're almost there, but not quite…
I really have to show you this tool. I was genuinely impressed by it myself, mainly because it makes it super easy to ‘scrape’ information from Google Maps.
Say you run a business and you sell to local business owners. With me so far?
Imagine going through Google Maps business by business. Let's say you target hairdressers in Breda and go salon by salon, noting down their phone numbers and calling them to sell your services.
With this tool, you build a complete list in one go. Later you can even connect an AI caller that does the work for you. (Do check with your compliance team whether that is allowed. The scraping itself is fairly safe either way.)
Personally, I have yet to see a successful case with an AI caller, though we do have a successful case with email. Here too, ask about the workflow.
Now I want to show you something we are still actively experimenting with ourselves, it is almost too valuable to share. Because if you run a business, you will probably want to do this too.
This is strategic competitor analysis with AI.
What you are essentially doing is instructing a combination of AI models (such as Claude) to analyse the complete online profile of your competitors. The AI pulls data from their social media, their website, everything that is publicly available. It then gathers that data, reasons over it and gives you a rock-solid analysis compared with your own business.
By the way, I use a different AI here to generate this beautiful, visual presentation of the analysis.
A real-world example: I took two SaaS companies from the financial sector. The AI analysed 48 landing pages and four different market segments. And here you see the full analysis on the following metrics:
To get this level of detail, you really have to work on your prompt (your instruction to the AI), right? Only then does the AI get hold of the right data. The reason we are still working on this is exactly that: refining those prompts. Sometimes you still see the odd 'hallucination' (something the AI makes up).
Put a report like this in front of your management and they are guaranteed to find value in it. It might inspire a new seasonal campaign, or change the way they talk about a product or feature.
So this is extremely useful. And it is all created by AI, directed by you. You give the AI the perfect instruction to find the exact data you need. Very handy for presentations to management and for drawing up a strategic plan.
I want to share this one with you because it is super handy for anyone on social media. If your business has a social media profile, you really should look at this automation.
This workflow uses N8n as the conductor that directs the apps, Apify as the scraping platform, followed by ChatGPT and Google Sheets. Ask about the workflow.
What this automation essentially does is pull information from TikTok, analyse it and qualify it. Only what matters ends up in the spreadsheet. We filter it and clear out the noise of videos that are not worth your attention.
For example, say we search for 'Beauty' in videos from a Dutch audience, with a maximum of 300 items. You can set this up however you like. For the food industry, say, the clothing industry or simply 'SEO', whatever you want.
Next, we filter the results. As soon as we see videos with more than 10,000 views , those are the videos we want to look at. Those are the viral hits. You can come up with your own criteria based on your knowledge of the industry.
The result? You get an overview of the most trending profiles and videos in your industry. You use it to gather fresh inspiration, for your social media and also for your emails and blogs.
We see very often that TikTok is a platform where trends are born. And as soon as there is a trending topic relevant to our industry, it is worth paying attention to. We then also see campaigns improve in terms of engagement.
So, if you look at all those platforms, this paragraph gives you a quick summary of the differences, right?
We are not saying one platform is the best. We have no ties to any of them. These are simply the pros and cons. I thought I would line them up for you, so it is easier to decide which one to choose, based on the size of your business and what you are looking for.
We have given you a whole lot of automations, so where do you start?
Typically, lead generation and nurturing deliver a high ROI in our experience. The same goes for content repurposing and anything to do with abandoned cart recovery and retargeting.
What are the time wasters? Anything to do with complex decision-making or the final creative output. Creativity is subjective, it is never black and white. When you saw the VEO 3 videos at the start of this blog, remember that the internet connection made the quality in the presentation look much worse than it really is.
When you think about the ROI of AI, there are four essential metrics to keep in mind:
Look closely and all four fall into two categories: making money or saving money. That's it. That is what you should focus on with AI. Because if you cannot make money with it, you want to use it to save money.
And if you have a boss who says: "Well, I don't know... Where's the proof? Why should I invest in this?" Then think about how you build your business case.
We recommend trying a few things on your own first, then showing them to your boss and taking it from there. We know from experience that this makes acceptance much easier.
A: Absolutely not, and that is exactly the revolution. Modern AI tools are ready to use and work with visual 'drag and drop' interfaces. It is not about programming, it is about directing. Your role is that of the strategist who smartly connects existing tools such as ChatGPT, n8n and Zapier. The focus is on the M+AI-based approach: your human creativity and strategy, combined with the executing power of the machine.
A: A great question. While the possibilities are endless, the rule of thumb is simple: start where the friction is greatest and the value highest. Practice shows that B2B prospecting automation (such as the hyper-personalised outreach) and smart lead enrichment deliver the fastest ROI. These are processes where every euro and minute invested translates directly into warmer leads and a more efficient sales team, because you never miss a golden opportunity again.
A: Sell results, not tools. The key is to focus the business case on the only two things that count: making money or saving money. Follow these three steps.
The next step
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About the author
Dominic Pietersz
Your dedicated point of contact
Dominic helps SMEs grow through Google and other channels. With his international experience, he turns challenges into concrete growth.
Follow Dominic on LinkedInInspiration · On Monday morning I was retyping the same list for the third time. Halfway through, I stopped and let software do the rest. That experiment is written up here.
